Airtel Wynk Music partners exclusively with InMobi for display ad monetization

Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi

by exchange4media Staff
Published - Sep 5, 2017 6:26 PM Updated: Sep 5, 2017 6:26 PM


InMobi, a global mobile advertising platform, has announced an exclusive display ad monetization partnership with Airtel Wynk Music for premium display slots on the latter. The partnership enables advertisers to reach over 21 million monthly active users through a variety of high-impact in-app ad experiences. Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi.


Partnering with Airtel Wynk, InMobi will enable advertisers to target and engage premium smartphone users across India. “Brands have a great opportunity to launch new products or drive brand awareness through the InMobi-Wynk partnership amongst diverse audiences, especially young music enthusiasts,” said Navin Madhavan, Head, Publisher Partnerships at InMobi. “InMobi’s in-app SDK, with its superior ad caching technology, powers high-quality experiences for Wynk Music and its users. Advertisers can leverage high-impact ad placements such as full-screen interstitials during natural breaks in the user interaction and masthead banners on the homescreen of the app.”     



Full-screen Interstitial and Masthead banner ad placements in the Airtel Wynk Music app


Commenting on the partnership with InMobi, Kartik Sheth, CEO, Airtel Wynk Music said, “Wynk is one of India's most popular entertainment apps and our goal was to work with the right monetization partner who with the right platform could bring the balance of user experience and monetization capability to us and hence, chose InMobi. We are excited to leverage the InMobi SDK and their long standing advertiser relationships to power some really interesting and engaging ads to our users from their favourite brands.”


Wynk crossed 50 million downloads in March 2017 and sees an average user spend 75 mins every day on the app.

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