There’s always an opportunity that comes with every crisis: Rubeena Singh

In this edition of 'Beating All Odds', Rubeena Singh, CEO, iProspect, speaks to exchange4media Editor Naziya Alvi Rahman

e4m by Naziya Alvi Rahman
Published: Apr 17, 2020 8:26 AM  | 10 min read
Beating All Odds

With COVID-19 confining us to our homes for another three weeks. These are very difficult times to run our businesses. In our special series – ‘Beating All Odds’ – we are bringing to you leaders who can help us navigate our way through these difficult times.

In today’s edition, we speak to Rubeena Singh, CEO, iProspect about how she has been dealing with these difficult times.

What is the kind of impact that the lockdown has had on your business?
The impact has been massive. It cae in suddenly. It is something unprecedented. We had never imagined this would happen. But the fact of the matter is — for a lot of our clients the supply chains have been broken. They're not able to reach out to the customers and there are no footfalls in their stores.
Businesses have been impacted at large because of which there is an obvious impact on the business that we run at iProspect that is digital marketing. We help our clients with their digital marketing efforts.

Therefore yes, there has been an impact but we are quickly working on areas where we think we can help clients. We are trying to simultaneously see how we can pivot our business into other areas where there could be an opportunity. That's how we are dealing with the lockdown.

We are trying to help our current clients in the best of our ability because they are our foremost priority at this point. We understand that there is a lot of uncertainty and anxiety among them too as routines have disappeared. There is a feeling of apprehension. In general, the 24-hour news reports that we consume are also leading to a lot of anxiety and fear for our businesses. Therefore, I think what is most important for us, is to be able to give them at least some amount of reliability for the work that they depend on us for. We are ensuring that what we deliver to them is done on time and correctly. There are daily updates and connections happening with clients along with weekly meetings and calls. The fact of the matter is that because we're not able to do face-to-face meetings which we otherwise do, we're trying to see how we can stay connected by using calls, or video calls, effectively.

We, at iProspect, are trying to get into another area of business. We all know that while there has been a significant impact on our businesses, there's always an opportunity that comes with every crisis. That's what I really believe. The opportunity that has come to us is that - most people have a lot of time on hand currently. And time can be best utilized in learning something. Today, digital has become the centre of our lives - whether it's for connecting with friends and family or with the world at large. It is also helping us as professionals by giving us the flexibility to work from home, and for businesses it's perhaps the easiest way to connect with the customers.

At iProspect, we are building a programme which will help build a stronger digital ecosystem by sharing knowledge and providing insights that we have got while working with real-world problems of our clients. We're doing this in the form of holding educational webinars, which we kicked off last week, and were the first ones on paid media. As we speak, we are doing one tomorrow as well. We got a fantastic response on the webinar that we did last week, and the plan is to continue it into different models. We started with the beginner model, but we as we go forward, we'll get into intermediate and pro as well. And hopefully, as things go back to normalcy we plan to start another perhaps education vertical within the iProspect trend.

How are you keeping the morale of the employees high?
These are very uncertain times and people are bound to feel sad, scared or stressed at different points in time. What we are trying to do is keep the morale of the employees high. We are celebrating contributions, whether small or big. I think just recognizing and appreciating the great work that's coming through is the most simple, cost-effective and direct way to boost their morale. In our offices, we have a lot of water cooler conversations. Currently, we are all feeling a bit isolated and therefore uncertain on what is really going to happen. We are actually trying to make a conscious effort to start chatting with our colleagues frequently. We have started catching up on their day as friends, not just for work, but beyond work as well. We are trying to connect on phone calls, but more importantly, we are also trying to do a lot of video calls. All of us are pretty excited to see each other. We took it for granted that we would be with each other for most of our waking hours. But now we understand the importance of it and how much joy that brings to us. Therefore, now we try to stay connected.

We're trying to continue the culture that we had at work in whatever small ways that we can. For instance, at iProspect, we have this tradition of fun Fridays. It was time to unwind together at the office. We believed that it helped us create better relationships at work and resolve issues we may have had during the week with our colleagues. It would generally lower stress levels and create that happy atmosphere in the office. We use to just hang out as friends. We were missing that a lot and so we did a video call last to last Friday with the whole iProspect team just to say hello as friends and to chat. It was good to see everybody. I can tell you it was a really energizing experience. I could see the productivity of the team going up by the sheer number of WhatsApp messages that started happening between our internal groups and client groups. So, we are doing small things like that.

I know at the DAN level, too, the HR team is doing a great job. They are encouraging us to invest that time into our hobbies and passions. We are holding an internal show called DAN's Got Talent. But more importantly, we also understand that the pressures and stress levels some of us are facing because of the restricted environment that we're currently operating under could be immense. While we are talking to friends, family, people we trust in general for help, at an organisational level too we have to do something to help employees cope with the stress. We are planning a wellness programme. The first session has been scheduled with a sound healer. She's a wholesome life coach and uses energy healing through sound instruments for spontaneous relaxation and meditation. These are some of the initiatives that we're doing to keep the environment positive and lift the morale of our team members.

You have a lot of BSFI clients and it is one sector that’s still very active. How are you handling your clients from this particular sector?
We’re fortunate that our portfolio has been always dominant with BFSI and these are essentially services. Banks are still open and they are functioning as normal. If we look at insurance, the searches for health insurance and life insurance are actually increasing in times of this crisis. Therefore, yes this sector has not been impacted as much by the current crisis vis-a-vis some of the others like in travel, hospitality and e-commerce. There are relevant contextual opportunities and we are working with our clients on them.

You also have clients from the tourism industry, what are you doing with them?
To be honest, we've not been very heavy on that category. We have a couple of them, and I think clients are also being sensitive. We are also sensitizing them on how the consumer behaviour is at the moment, what is the mood, and how that information will be palatable. Some very interesting campaigns have been designed with very relevant communication to be able to stay connected with the customers. I understand this is a situation which is very difficult but we're all hopeful that at some point in time we will get past this. At that point we don't want to be completely not in touch with the customers. Therefore, while it can be less than usual business it is important for brands to stay interconnected with customers, especially on digital.

Today, the maximum time spent is on digital media and there are various reports that suggest that consumption on digital media has gone through the roof. There is an opportunity for clients to be able to stay connected with their customers through the digital media at prices which are far more economical today because of the demand-supply situation vis-a-vis what it was six weeks ago.

Do you see a permanent change in consumer behaviour once the lockdown is lifted?
Definitely. I think there is going to be a huge change in consumer behaviour after this lockdown. Digital was always centrepiece and the consumers and the users were always there. But marketers didn't leverage this medium to its fullest. Today, because of the business situation they're realising that this is becoming a medium which is going to be far more effective in reaching out to customers directly. To give an analogy, everybody knows that for working women life is difficult. Balancing between work and family is difficult. But today, when people see women working at home, cooking, looking after families, and also managing their work they are able to understand the situation better.
Similarly, marketers always knew that digital has become the centrepiece and it is where all the customers are. Today’s situation has forced them to use it effectively as a medium and deliver their messages, which are not just about acquiring customers but also top funnel objectives.

How much growth do you think will we see in consumption patterns of digital after this lockdown?
I think it's hard to make any guesses right now, but I definitely see that there is going to be a positive impact on the digital channels for sure. From a customer's point of view, they're going to use it even more. Currently, if they want anything they are trying digital medium. I think they are adopting it much faster not just for consumption of media but transactions as well. From that point of view of businesses too, the consumption will increase. As the Prime Minister said lockdown is going to be released in steps. I don't think people will immediately go back to the normal behaviour of getting out to the stores as quickly. It is going to take some time to get back to normalcy. In that time, I think both customers and marketers will leverage this hugely effective medium. I know it's definitely going to be a big positive swing. Putting numbers to it at this point in time is going to be a very hard task.

Any advices for the youngsters entering the industry?
I have always believed that every cloud has a silver lining, and there is some opportunity in every adversity. See the brighter side of things, invest in learning, see where the opportunities are and build on it. I think, those of us who are in the digital space are still better off than many other people because this is a space less impacted than some of the other mediums like Out Of Home (OOH) or events. Stay positive, stay focused, invest in learning, invest this time in thinking through new ideas, finding new opportunities, build on them and stay positive.

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Myprotein pledges 12% from its sales in May towards India's Covid relief efforts 

In addition to providing monetary support to various charities, the brand will also be donating 500 boxes of its protein brownies to Delhi Police

By exchange4media Staff | Jun 9, 2021 3:23 PM   |   1 min read

Global sports nutrition brand, Myprotein, has pledged 12% from its sales in May to a number of local causes in India to help the country in its fight against Covid-19.  
So far, 1.25cr has already been raised through the brand’s Impact Week online sales event and a further 12% from Myprotein profits in the UK (where the company is headquartered) will be added to the fund. The money will go to the following charities:
• Milaap COVID-19 Oxygen Relief Fund will receive £37,000/INR 37,00,000/-, as well as additional funds following the brand’s Impact Week sales event
• Myprotein is pledging £30,000/INR 30,00,000/- to the Shri Anandpur Foundation, which will go towards setting up a local oxygen generator plant in Madhya Pradesh
• Khalsa Aid International will also receive £50,000/INR 50,00,000/- to support Covid patients
In addition to the monetary support, Myprotein will also be donating 500 boxes of its Protein Brownies to the Delhi Police

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Arijit Singh partners with GiveIndia & Facebook to extend COVID support to rural India

The singer intends to provide essential supplies like oxygen equipment, beds, medicines, food & financial assistance to those affected by pandemic, through a live fundraiser 

By exchange4media Staff | Jun 4, 2021 5:54 PM   |   3 min read

Arijit Singh

Arijit Singh, a singer and music composer, has collaborated with Facebook through its SocialForGood Initiative and GiveIndia to raise funds for COVID relief to support rural India. This is the first time Arijit is hosting a live fundraiser and through this campaign titled ‘Helping rural India breathe and stay safe”, Arijit intends to provide essential supplies such as oxygen equipment, beds, medicines, food and financial assistance to those affected by the pandemic in small towns and villages. 

The relentless second wave of COVID-19 has already stretched the availability of essential medical equipment and crippled the healthcare infrastructure in cities. However, the problem has begun to escalate with the spread of the virus into the smaller towns and villages of the country. 

Through his initiative, Arijit hopes to help provide medical equipment and healthcare needs to help those in such regions - like his own hometown of Murshidabad, West Bengal.

To support the initiative, donors can directly go to the GiveIndia fundraiser page and make a contribution to the cause. As a part of the campaign, Arijit will also be doing a livestream through Facebook from his village of Murshidabad on Sunday, June 6th, the details of which he will be announcing on his Facebook page. Fans can both enjoy the live concert, and make a contribution to his fundraiser on GiveIndia.

Commenting on the fundraising campaign, Arijit said, “I have grown up in a small town in Murshidabad in West Bengal and wouldn't be who I am if not for my small-town upbringing. Seeing how COVID is affecting the people of rural India and watching these regions lack the required infrastructure saddens me and improving things in these regions is of critical importance for the livelihood of crores of people.”

Manish Chopra, Director and Head of Partnerships, Facebook India added, “Facebook’s SocialForGood initiative is focused on supporting large community causes by bringing together public figures and creators to raise awareness and funding. We are happy to partner with Arijit Singh and GiveIndia for this cause and enable people to come together on our platform through music in these times and help raise funds for those in need.”

GiveIndia CEO and Founder 2.0 Atul Satija said, “While the decreasing number of COVID-19 cases in the cities after a deadly peak is a ray of hope in these bleak times, the spread of the infection to rural areas is deeply worrying. These regions have inadequate health facilities and limited access to basic needs.  It is critical to support our rural population with lifesaving medical supplies, put healthcare infrastructure in place where there is none, and help with nutrition and financial aid. GiveIndia is grateful to Arijit for his support through the campaign to minimise the negative impact of the pandemic in rural India.” 

The concert will go live on the official Facebook page of  Arijit Singh on 6th June at 8PM IST. 

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For vaccines, India needs policy of 'One Nation, One Rate' for all states: Rajesh Tope

The Maharashtra Health Minister was in live conversation with Kailashnath Adhikari, MD, Governance Now

By exchange4media Staff | Jun 3, 2021 9:07 AM   |   3 min read

Rajesh Tope

Maharashtra health minister, Rajesh Tope has said that even as the state is in the phase of gradually easing lockdown restrictions, it is already preparing for a possible third wave that may hit the children. The government has already set up a pediatric covid task force and put the administration on alert. 

“We have alerted the administration to set up pediatric wards. Maharashtra has set up a pediatric task force with the best and brightest of brains from paediatrics and started implementing their suggestions,” Tope said, in live conversation with Kailashnath Adhikari, MD, Governance Now.

Speaking at length about various odds and how the state is handling Covid-19, Tope on the issue of vaccination said that Maharashtra is aggressively preparing to vaccinate its entire population and has kept aside funds for the same. “We have the capacity and capabilities to vaccinate 10 lakh people per day. Only the issue is that vaccine is not available.”

Tope said the state floated a global tender to source vaccines, but none of the responses is up to the mark or complied with requirements. “Some have not given rates, others have not specified the delivery schedule.”

He appealed to the central government to come out with a policy for vaccine import for states.

“The centre must have a policy of One Nation, One Rate for all states and it must facilitate delivery schedule. Despite having all available resources due to these issues, we are not able to procure vaccine.”

Tope was in a live webcast of the Visionary Talk series held by public policy and governance analysis platform.

Tope who is the cabinet minister in the state assembly expressed concerns about rising Mucormycosis cases in Maharashtra where a single patient can require at least a hundred injections. He said the central govt should allot injections as per the number of cases in a state and when Maharashtra has the highest number of cases, it should get injections accordingly.

The state health minister while responding to a question on augmentation of health infrastructure and especially rural health infra said, “Health infrastructure has been exponentially ramped up. During covid, the government has made available 4.5 lakh covid beds and more than 2 lakh oxygen beds in the state. The govt sanctioned a fleet of 1000 ambulances. 500 are already on roads and the remaining 500 will be on roads in a month or 2.”

He added that the govt is filling up 100% sanctioned posts that have been lying vacant for the last 4-5 years along with increasing number of beds, equipment, doctors and paramedics in hospitals.

He also said that Maharashtra is moving in the direction where every district in the state should have its own medical college. “In the last 4-5 months the state cabinet has sanctioned proposals for 6 new medical colleges. Each medical college will be set up at the cost of Rs 700 Cr.”

Tope said that with the govt now giving relaxations to districts reporting low numbers and with industries and manufacturing already working to full capacities we are now in the phase of releasing lockdown restrictions. “Lockdown is the key to contain the virus’ he added.

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Producers Guild of India organises vaccination camp for members from June 1

Through these camps, thousands of production house personnel and crews will be vaccinated over the multi-day drive being held at Mehboob Studios

By exchange4media Staff | Jun 1, 2021 12:57 PM   |   1 min read

Producers guild of India
The Producers Guild of India (PGI), the premier association of the leading Indian film, television, and digital content producers will launch a vaccination drive for its members and associated production crews.
Through these camps, thousands of production house personnel and crews will be vaccinated over the multi-day drive being held at Mehboob Studios, starting June 1' 2021. 
By now, it is an established fact that mass vaccination is the only effective weapon in the long and deadly war against the Coronavirus that has ravaged the nation as also its entertainment industry. It is hoped that this camp shall contribute to the national mission of attaining universal vaccination and also facilitate safer shooting and content production.
Expressing appreciation for the many contributions that enabled this camp, Siddharth Roy Kapur, President of the Producers Guild of India, said, "An activity of such importance and magnitude cannot be carried out single-handedly and we are extremely grateful for the support we have received to make this possible. In particular, from our members Excel Entertainment who played a pivotal role in securing the vaccines, and Mehboob Productions who very generously offered complimentary use of the spacious Mehboob Studios. We are happy that we are able to provide this facility to our members, their employees, and the cast and crew of their productions as we work to get the industry books, its feet again in the weeks ahead."

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Myntra enables customers to use ‘Insider’ points for Covid relief

Over 33,000 Myntra customers from various cities have contributed more than 26 million insider points to the cause

By exchange4media Staff | May 26, 2021 3:18 PM   |   3 min read


Myntra has partnered with GiveIndia for a multi-faceted fundraising initiative. With a commitment to supporting the nation in this need of the hour, Myntra has enabled its customers to contribute generously, using their ‘Myntra Insider’ points, to COVID relief efforts, including towards the cost of refilling oxygen cylinders. Launched in May this year, the drive allows customers to use their Insider Points (the loyalty program points accumulated from shopping on the platform), to contribute to the cause, without having to actually contribute real money.

Since the commencement of the drive, over 33,000 customers from various cities have come forward and contributed more than 26 million Insider points. The donations through Myntra Insider points have helped in adding 1.5 lakh kilograms of oxygen and facilitating medical care facilities at over 11000 homes for the needy. Myntra is also extending support to healthcare heroes and critical patients at COVID centres and hospitals by providing essential medical supplies through its fundraiser campaign with GiveIndia. The composite value of the funds collected in partnership with GiveIndia, as part of both the activities, so far amounts to nearly INR 10 million.

Myntra’s association with GiveIndia is a testament to the use of technology for the good of the community while enabling customers with a seamless and effortless donation program.

Speaking on the initiative, Amar Nagaram, CEO, Myntra, said, “We are proud to play the role of an enabler, by providing our customers the opportunity to donate their Myntra Insider points for the larger good of the community. We are committed to and are constantly working towards identifying and initiating activities that contribute to the nation's collective efforts of saving lives and fighting the pandemic. We have also extended COVID Relief measures to our employees and partners, and amplified our contributions towards supporting the current healthcare needs of the nation through our partnership with GiveIndia.”

GiveIndia CEO and Founder 2.0 Atul Satija said, "We are very grateful to Myntra customers, who have become a valued part of our COVID relief work. Like last year, they have again come forward to support critical needs during the COVID crisis - this time raising funds to augment the overburdened health infrastructure. It is a wonderful example of India's citizens rallying together to help each other during the nation's greatest hour of need."


Launched in September 2018, ‘Myntra Insider’ is a unique loyalty program that offers a comprehensive package of tiered benefits and privileges for top Myntra customers as they engage and shop more on Myntra. The loyalty programme boasts of a host of one of its kind benefits, such as fashion advice through personalised styling sessions, VIP access to flagship sale events, and exclusive access to limited edition launches and collections. In addition, Myntra Insiders can also save big with exclusive vouchers and deals from Myntra and other lifestyle partners in the fitness, entertainment, health, food and travel space.

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How India Inc. backed employee wellbeing in the second wave

From setting up COVID-19 war rooms to special treatment and quarantine centres, Indian corporates are ramping up efforts to support employees during the relentless second wave

By Anjana Naskar | May 21, 2021 8:33 AM   |   11 min read

corona and corporates

As the country works to beat the overwhelming second wave of COVID-19 this summer, organisations have been quick to recognise their role not just in contributing to the relief efforts across the country but also to supporting and safeguarding their own employees at this time. With life-saving medicines, supplies and oxygen running out, and with citizens across the country scrambling to find hospital beds, India Inc. has rolled up its sleeves and has displayed its compassionate side in numerous ways. From helping employees with hospitalisation and treatment costs to setting up COVID care centres, these companies are going an extra mile to look after their employees’ well-being during this second deadly wave.

Some organisations have also pledged to look after the dependants of employees who lose their lives to the disease. Earlier this month, Borosil Ltd announced that the families of employees who lose their lives to COVID-19 will be given two years’ salary and their children’s education will be covered till graduation by the company. The company’s MD Shreevar Kheruka made the announcement on Twitter, stating that Borosil’s real assets are their employees and paying his respects to four employees that passed away recently after succumbing to the coronavirus. The company joins a list of several other organisations across the board that have been quick to recognise that employee welfare is critical during this humanitarian crisis. Another similar example was set by textile manufacturer RSWM Ltd. The company’s Managing Director, Brij Sharma announced on social media that the company will pay 50% of monthly salary to the family of an employee who loses his life due to COVID-19 for the next two years, while also contribute some part for the education of the employee’s children for the next three years and provide medical coverage to the family for three years, among other things. Similarly, Bajaj Auto has announced multiple support measures for its employees amidst the ongoing second wave. The brand has stated that in the case of an employee’s death due to COVID-19, the brand will be offering monetary support up to a period of two years after their demise. The brand will also provide support for dependant children’s education till graduation and ensure a five-year hospitalisation insurance for all the family members of the deceased employee.

Putting employee safety first

Indian conglomerate, Godrej too has undertaken a number of initiatives for the employees to heal during these testing times across its businesses. Godrej Properties recently announced a three day break for their teams to recuperate emotionally. Godrej Consumer Products is also giving a mandatory day off once a month to its employees to recharge and reset. “We shifted to remote work for all our office-based team members well before it was mandated by governments. As a precautionary measure, we have asked our sales team members in India to work from home too, and are leveraging technology to manage different aspects of our systems and engage with partners,” says Rahul Gama, Head - HR, Godrej Consumer Products. In addition, the company is also providing COVID-19 medical insurance and life insurance for its extended workforce including salesmen on distributor rolls, CFAs, drivers and computer operators. The emphasis on safety is in fact also echoed by other company leaders and HR heads. “At Crompton, we stuck to our belief that people come first,” states Satyajit Mohanty – Vice President – HR, Crompton Greaves Consumer Electricals Limited, while explaining that the company is taking great care to ensure safety of people through its implementation of safety protocol for employees across the board. 

Companies like OYO are in fact going the extra mile by costs for tests, medical equipment and medication for employees. An OYO spokesperson tells us, “We’re offering home care/home quarantine in COVID positive cases through the company’s insurance policy up to Rs 25,000 per family. Our policy also includes reimbursement for RT-PCR test, pulse oximeter and thermal scanner, oxygen charges, FDA certified medicines, masks and gloves, PPE kits, etc.” With WFH being the new norm and with isolation becoming a necessity for those who test positive, corporate firms are identifying ways to help employees recuperate while ensuring COVID norms are maintained. Take for example, e-learning platform upGrad that has partnered with five-star hotel properties to provide accommodation and created ‘Temporary Safe Workplace Bubbles’ for employees who were staying in rented accommodation or who returned to Mumbai to re-join the office. “upGrad is evaluating the COVID situation on a daily basis, and as the second wave intensifies, our utmost priority is the safety and comfort of our employees along with ensuring that they are mentally and emotionally at the right place in their lives,” explains Arjun Mohan, CEO - India, upGrad.

Given the grim reality, much like Borosil, several other companies are also putting in place policies in the event of an employee’s untimely demise on account of the pandemic. “The company will extend the following support to a deceased employee’s family: 50% of monthly salary for two years as living allowance; medical insurance for family (spouse and two kids) of Rs 5 lakh for 10 years; education fees for two kids up to graduation; consider spouse/children for suitable job roles based on company’s policy as per requisite qualification and skills,” says Kaustubh Sonalkar, Group CHRO, Welspun Group.

Ramping up relief efforts

Pharmaceutical company Mankind Pharma has developed a 700 bed facility in Gurgaon Civil lines for anyone who needs emergency care and is ensuring its Mediclaim policy covers all employees who need medical help during the pandemic. Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma shares, “Mankind Pharma works on three principles – people, product and process and in these tough times, we are ensuring our employees are safely working remotely and we offer support to those in need to promote positive mental health amongst employees.” 

Many organisations are going beyond just vaccination and ensuring mental health for their employees – they are also assisting in finding medical care, hospital beds, quarantine facilities and providing home-cooked meals for their affected staff. Consumer goods company, Marico too has created a COVID war room for companies that need emergency help, including sourcing hospital beds, oxygen cylinders and concentrators, medicines and plasma. “Our employees have time and time again proven to be the backbone of our organisation. As the second wave of COVID-19 is on the rise, we continue to keep people at the centre of all our critical business decisions,” says Amit Prakash, CHRO, Marico Limited. Online automobile marketplace, Droom too has set aside a budget of Rs 1 crore to support employees and dealers during these times. It has also set up a SWAT team to verify all leads regarding oxygen supply, hospital beds, food suppliers, plasma donors, and COVID-related life-saving drugs. 

All hands on deck

Aside from employers, employees are also rallying in support of each other during these trying times, helping arrange essentials and medication for those in need. “During the pandemic, last year, we started Trust@CARS24 with a commitment to help those employees who needed financial assistance for any medical purposes. This year, our employees have stepped forward to donate funds to Trust@CARS24,” says Kunal Mundra, CEO, Cars India, CARS24 detailing the efforts the brand’s staff are making to reach out to each other. “Our employees have come together and created a special team to provide drivers and logistics support in 25 cities for their colleagues, who need to procure essentials and oxygen cylinders, etc.,” he adds. 

Omnichannel platform Fynd too has placed employee welfare at the top of its priority list, adding that it is an important element of its culture. Farooq Adam, co-founder of Fynd explains how the company is taking steps to ensure physical, mental and emotional well-being of its staff during the deadly second wave. He says, “We are utilising all our resources to ensure our people and their families have access to treatment in case of COVID. We went ahead and doubled our medical insurance coverage and have assured interest-free loans for those who need further help in covering medical treatments. We have also implemented 4X CTC as term insurance to ensure families are financially safe in case of a sudden loss.”


Godrej Consumer Products Limited

  • COVID-19 medical insurance and life insurance for extended workforce including salesmen on distributor rolls, CFAs, drivers and computer operators
  • Covering home quarantine expenses
  • Tele consultation via Apollo 
  • Vaccination for employees and families
  • Support helpdesk to collate and track requests from employees and families
  • Partnership with InnerHour, a mental health platform


  • Created a COVID War Room to help employees source hospital beds, oxygen cylinders and concentrators, medicines and plasma
  • Free COVID-19 vaccination for employees and families
  • Providing financial security and support to the bereaved family in case of employee demise


  • Offering home care in COVID positive cases through the company’s insurance policy upto Rs 25,000 per family

  • Reimbursement for RT-PCR test, pulse-oximeter, thermal scanner, oxygen charges, FDA certified medicines, masks, gloves, etc.
  • Covid-19 vaccination for employees

Tata Consumer Products 

  • Leveraging third party tie-ups for RT-PCR testing
  • Empanelled doctors for consultation
  • Assisting employees with COVID related emergencies through designated SPOCs
  • Home delivery of medicines 
  • Insurance coverage for COVID treatments, testing and vaccinations for employees and dependents

Mankind Pharma

  • Vaccination tracker to ensure vaccination for all employees
  • Medical coverage for all employees
  • Set up a 700 bed facility in Gurgaon Civil lines for COVID-related emergencies 

Duroflex Mattresses 

  • Care support helpline called ‘Anchor Advisors’, where even company MD Mathew Chandy assists 
  • Converted factories into vaccination centres for employees above the age of 45 
  • Tele-consultation for employees and their families
  • Insurance cover for COVID treatment for employees and distributor network


  • Announced budge of Rs 1 crore for COVID relief for employees and dealers
  • Offering 5x insurance cover to employees and family members
  • Emergency ward with basic medical facilities for employees 
  • Isolation wards for automobile dealers 
  • Created COVID SWAT team to attend to urgent requirements such as hospital beds, oxygen, etc. 


  • Started Trust@CARS24 to provide financial assistance to employees for medical purposes 
  • Compensating testing costs for of COVID-19 for all employees and their families
  • Covering vaccination cost for employees and two family members


  • Total hospitalisation cover of Rs 8 Lakh for employees, parents, spouse and kids 
  • In case of employee demise, 4X CTC to family
  • Medical loans with 0% interest to help with additional hospitalisation costs
  • Assistance with medication and finding hospital beds 
  • Additional COVID leave
  • Reimbursement for vaccination for self and family members


  • Assistance with oxygen requests and vaccination for employees
  • Covering all medical expenses arising due to COVID-19 
  • Created a makeshift isolation centre for employees to recover

Tata AIA Life Insurance

  • Facilitation for vaccination for employees and dependants 
  • Up to Rs 50,000 advance salary to assist on ancillary expenses
  • Practo partnership for online COVID related consultation
  • Care @Home packages(Available PAN INDIA)
  • Tie up with Ginger  Hotels, managed by Apollo Hospitals and other isolation facilities in 45 locations 
  • Oxygen concentrators available at 8 select locations
  • Special Covid Kavach protection policy for managers and below 


  • Arranging on-premise vaccination for employees and their dependents
  • All-India Command Centre: to address medical emergencies related to hospital beds, ventilators, oxygen, medicine, plasma, etc. 
  • Project GoodFood to provide home-cooked meals to employees and dependents affected by COVID-19
  • Partnered with various hotels to provide quarantine centres for 14 days
  • In the unfortunate case of employee demise due to Covid-19, ex-gratia financial assistance for their nominee / next of kin


  • COVID-19 vaccination drive for employees and their families
  • Tied up with five-star hotels in Mumbai and ‘Temporary Safe Workplace Bubbles’ for employees who have come to Mumbai and are living in temporary accommodations 
  • Rolled out salary hikes during this appraisal cycle to show appreciation for employees’ hard work during tough times
  • Dedicated COVID Helpline monitored by the upGrad leadership
  • Medical insurance for all employees


  • Created a COVID-19 support and resource handbook for its employees
  • Launched new virtual features like consultation with pulmonologists and specialists and medicine delivery and general physician consultations 
  • Coverage for RT-PCR tests, COVID insurance and additional leave for COVID
  • Access to COVID screening plan, doorstep medicine delivery and hotel isolation service at a nominal cost 


  • Set up COVID Care centres and war rooms
  • Additional support to families of employees who lose their lives to the disease
  • Vaccination drive for employees above the age of 45 years 

Publicis Groupe

  • Round -the-clock task force to help employees and families get the help they need
  • Augmentation of sick leave and healthcare coverage to cover any COVID treatment received at home through the company’s health insurance provider
  • Coverage of all vaccination costs for staff and their dependents
  • Support with hotels and accommodation for those who need to quarantine 

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Facebook introduces Covid-19 announcements to share credible Covid-19 and vaccine info

This is a part of Facebook's ongoing efforts to support the public health authorities' work to keep people safe and informed during the coronavirus public health crisis in India

By exchange4media Staff | May 20, 2021 12:46 PM   |   2 min read

Facebook  COVID-19 Announcement tool

Facebook is expanding COVID-19 Announcement in India, which is a tool for the health departments of States and Union Territories to share essential COVID-19 related updates with their communities. This is part of their ongoing efforts to support the public health authorities' work to keep people safe and informed during the coronavirus public health crisis. India is the second country after the US to launch this feature and Facebook has partnered with 33 states and Union Territories to roll this out in their respective jurisdictions. The COVID-19 Announcement feature will give health departments the ability to push out timely, credible COVID-19 and vaccine information to people in their local communities/ state jurisdictions. States will be able to issue these alerts statewide or to specific cities within their state.

When posts by state health department pages on Facebook are marked as COVID-19 Announcements, their reach is amplified so that people located in the community are more likely to see them. Facebook will send notifications to people located in the affected area, and will also show that information on the COVID-19 Information Center. This will help distribute important and urgent updates related to COVID-19 or COVID-19 vaccination efforts to people in the community.

COVID-19 Announcements on facebook can be used to communicate:

  • Information on existing COVID-19 resources, such as helplines
  • Updates on hospital bed availability in districts, such as Intensive Care Unit (ICU) beds and oxygen supported beds
  • Changes to existing COVID-19 rules and regulation that can impact communities and day-to-day actions, such as lockdowns, night curfews and changes to treatment protocols
  • Information about vaccine eligibility and registration, and the logistics of acquiring a vaccine
  • Accurate information on COVID-19 appropriate behavior
  • Preventive behavioral health measures to stop the spread of COVID-19


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