Diwali is adland's biggest tentpole, and every category wants a seat at the mithai table. Creative leaders on how brands can belong without overstayin...
Ogilvy
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Leadership Changes
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Latest News
19 Articles
When brands force their way into festivals, where does relevance end?
The End of “Who You Know”
Guest Column: Rahul Khurana, Founder, ScaleMind Media and Few Found, writes trust is being unbundled. AI is moving it from relationships to proof that...
What Piyush Pandey would tell advertising today
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, recounts Piyush Pandey’s philosophies as we mark a year of his pas...
AAAI announces a new-look, more diverse Board for 2026–27
The broader representation is intended to strengthen collaboration across the industry
Cheil X taps Ogilvy’s Tania Sinha for Delhi, Reckitt’s Geetika Chadha for influencer mktg
Before joining Cheil X, Sinha was with Ogilvy as Category Lead, Sparkling INSWA, a role involving global brands
Ashish Pawar wins recognition at Truecaller Ads Pitch BFSI Marketer Awards 2026
Ashish Pawar currently serves as the Chief Marketing Officer at Tata Asset Management
Parul Budhiraja joins Ogilvy as Executive Vice President
Prior to joining the agency, Budhiraja served as an independent Fractional CMO and Strategic Consultant
Piyush Pandey inducted into The One Club's Creative Hall of Fame
The induction ceremony was held on September 16 at Capitale in New York.
Teachers’ Day: The leaders we remember, the lessons we carry
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how mentors shape careers and leave a lasting legacy
How far can 'edgy' advertising go before it tips into bad judgement?
As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins
Why advertising agencies are rebranding for the AI era
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for cli...
Oldies clinging to power: Tanya Goyal on the AAAI showdown
Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures wit...
Ogilvy wins creative duties for select Diageo brands in agency reshuffle
Diageo has historically worked with multiple creative agencies across its global and Indian businesses
Laurie Collins exits Ogilvy after 12 years
Collins most recently served as Consulting Director
Are festive ads running out of new stories to tell?
As Indian households shrink and platforms chase clicks over culture, ad folks are asking if the festive campaign playbook needs a proper creative rese...
Ogilvy US CEO Lyndsey Corona to step down after less than a year
Global CEO Laurent Ezekiel to step in as interim chief as the agency opts against naming a permanent successor for now
What POND'S 'Googly Woogly Wooksh' revival teaches us about building timeless brands
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
AI is transforming Indian advertising. Fir Bhi, can it say ‘Daag Achhe Hain?’
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of...
The grey area nobody wants to talk about
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Leadership Timeline
8 Updates
Sep 2026
Latest
Piyush Pandey — Global Chief Creative Officer (posthumous induction)
Induction into The One Club's Creative Hall of Fame.
Jul 2026
Hephzibah Pathak — Advertising Veteran (appointment)
AAAI announces a new-look Board for 2026–27.
Jul 2026
Hephzibah Pathak (appointment)
AAAI announces a new-look Board for 2026–27.
Oct 2025
Lyndsey Corona — CEO (departure)
Lyndsey Corona to step down as CEO of Ogilvy US after less than a year in the role.
Oct 2023
Laurie Collins — Consulting Director (departure)
Laurie Collins has stepped down from Ogilvy after 12 years with the agency network.
Oct 2023
Laurie Collins — Consulting Director (exit)
Laurie Collins has stepped down from Ogilvy after 12 years with the agency network.
Oct 2023
Parul Budhiraja — Executive Vice President (appointment)
Parul Budhiraja joins Ogilvy as Executive Vice President.
Oct 2022
Piyush Pandey — Creative Leader (departure)
Piyush Pandey left Ogilvy, marking a significant change in the leadership of the agency.
AI Insights
AI
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Talent Acquisition. Ogilvy has strengthened its leadership team by bringing in Parul Budhiraja as Executive Vice President, indicating a focus on enhancing strategic capabilities.
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Brand Relevance. The agency is actively participating in conversations about how brands can maintain relevance during significant cultural events, such as Diwali, without appearing intrusive.
FAQs
AI
Parul Budhiraja has recently joined Ogilvy as Executive Vice President.
Ogilvy has been discussing the importance of brand relevance during major festivals like Diwali.
Ogilvy emphasizes that brands should belong to the festival context without overstaying their welcome.
Piyush Pandey, a significant figure in advertising, was recently inducted into The One Club's Creative Hall of Fame, highlighting his impact on the industry.
The AAAI's new board aims to enhance collaboration across the advertising industry, reflecting a broader representation.
AI-assisted summary, reviewed by our newsroom
AI
Ogilvy has recently seen a shift in its talent pool, with Parul Budhiraja joining the agency as Executive Vice President after a stint as a strategic consultant. The agency continues to engage in discussions around brand relevance in advertising, particularly during major festivals like Diwali.
Key Executives
1 People
PB
Parul Budhiraja
Executive Vice President