Ogilvy

Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how mentors shape careers and leave a lasting legacy

As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins

As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for cli...

Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures wit...

Diageo has historically worked with multiple creative agencies across its global and Indian businesses

Collins most recently served as Consulting Director

As Indian households shrink and platforms chase clicks over culture, ad folks are asking if the festive campaign playbook needs a proper creative rese...

Global CEO Laurent Ezekiel to step in as interim chief as the agency opts against naming a permanent successor for now

The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity

Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of...

Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth