Dabur

Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companie...

Dabur’s Vice President and Head of Media says YouTube’s newspaper campaign highlights why marketers should combine the strengths of different media

Dhruv Rathee has turned video essays into real-world influence, using a massive digital following to shape public debate and challenge traditional med...

Monsoon deficit, tighter RBI policy and a stock market sell-off have clouded festive-season planning, putting consumer demand, margins and media spend...

Khanna joins Tata Consumer Products after over five years at Dabur India, where he most recently led the skincare business

As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel...

While Home and Personal Care leads the portfolio, e-commerce, quick commerce and modern trade continue to emerge as key growth channels for the FMCG m...

He most recently served as Zonal Sales Manager at Reckitt

Senior brand and agency leaders will discuss attention, context, creativity, AI and measurement at the e4m-MediaKart Roundtable in Gurugram.

On his birthday today, September 21, we celebrate the marketing veteran's professional journey across FMCG, retail, telecom, hospitality and healthcar...

Kanika Juneja has been working with Nestle for six years and has been in this role for the last three years

As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona

In his previous role with Dabur as Digital Marketing Lead, Mehta was leading Health Care, and Foods & Beverages verticals

FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term

Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and inte...

Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are e...

In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareh...

The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how market...