Cannes Lions 2018: India scores 5 Lions on Day 3; McCann wins Gold
Ogilvy India and FCB India won in the Film and Brand Experience&Activation categories respectively
India bagged its second gold for the week on day 3 of the 65th Cannes Lions International Festival of Creativity. Indian agencies picked up 5 Lions in the Creative e-commerce, Film, and Brand Experience&Activation categories on Day 3. Shortlists in the Entertainment for Music category did not fetch any awards.
McCann Worldgroup India won the coveted gold Lion in the newly launched Creativity e-commerce category for the PayTm Sweet Change campaign. The agency also bagged a silver Lion in the same category for the same campaign.
Prasoon Joshi, Chairman McCann Worldgroup Asia Pacific, said on the win, “It’s been a great journey to partner with a brand like Paytm . We at McCann are especially proud as it’s rare to partner a growth trajectory of a brand. It’s special to receive recognition at Cannes, especially a Gold. My congratulations to the client, Vijay Shekhar and the entire team at McCann and especially Kapil Batra, our Delhi Creative Chief.”
Madhya Pradesh Tourism’s Most Honest Tourism Film ideated by Ogilvy Bangalore won
silver and bronze Lions in the Film Craft category. Both the shortlists were converted into wins. "M P Tourism and Ogilvy have been consistently creating clutter breaking work which is fresh and disruptive for the category. So it’s really exciting when you get awarded not one but two awards at the a prestigious stage like Cannes. Testimony to a daring client and passionate minds and impeccable craftsmen like Ogilvy’s Mahesh Gharat, Azazul Haque and the director Vijay Sawant and their teams," said Sonal Dabral , Group chief creative Officer& Vice Chairman, Ogilvy India.
Elated about the win, Ogilvy Bangalore ECDs Azazul Haque and Mahesh Gharat said “The brief was to showcase various destinations of Madhya Pradesh as they look, the real images of the tourist attractions. So we thought of creating a campaign that’s created with real images.”
The team used real images of people shoot, post, share. “So from more than 40,000 images, we chose more than 400 images to make a film that created ‘World’s Most Honest Tourism Film’,” they said.
FCB India’s Sindoor Khela - No Conditions Apply for Times of India fetched a bronze Lion in the first edition of the Brand Experience & Activation category. On the occasion of winning the Bronze, Rohit Ohri, Group Chairman & CEO, FCB India, said, “The lion we've won for our campaign for TOI stands testimony to the creative transformation at FCB India. This transformation has energised the entire agency, creating a momentum and a new winning culture. I'm truly proud of Team FCB!”
Excited about the win, Swati Bhattacharya, CCO, FCB Ulka, said, “I am very happy that this piece of work is getting so much love. There is nothing more powerful than sisterhood for us women. Sindoor Khela #NoConditionsApply is a testimony to this.”
“We are ecstatic that our work has been recognised at global platform like Cannes,” said Sanjeev Bhargava, Director, Brand TOI. He further added, “Being the most influential media house in the country, we have always believed that not only are we the chroniclers of change but catalysts as well. Something that is always appreciated at Cannes. But this year the Sindoor Khela campaign has penetrated a seemingly harmless tradition to create a realisation of how easily we overlook the marginalised. I am delighted at the recognition and honoured to work with the teams in TOI and FCB on this project which has all the makings of a sustained campaign over the next few years.”
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