Yamaha is pleased to announce the appointment of First Partners as its Public Relations consultancy in India w.e.f. Jan 2018. First Partners is a young firm founded in 2016 by veterans of the PR Industry and will be responsible for rolling out an integrated communications campaign for Yamaha comprising corporate reputation, media relations and media events management

exchange4media Staff Jan 3, 2018 5:30 PM

94.3 Radio One India, the radio brand owned by Next Radio Ltd, a subsidiary of Next Mediaworks has launched the first online re-broadcast of its Delhi Mumbai and Bangalore international format network FM radio stations

exchange4media Staff Jan 3, 2018 5:14 PM

Sunny Side Up creates a unique proposition of assurance for Bharathi Cement customers cutting across the myriad experiences of life

exchange4media Staff Jan 3, 2018 4:17 PM

HOWL- The incumbent E-Comm and Digital Agency, has been recently roped in as the marketing agency for Refreshed Car Care - an eco-friendly, on-demand, doorstep car cleaning and detailing company. Spiffy, a US based on demand carwash Company, recently made a strategic investment in Refreshed, forming an alliance to grow the carwash business globally

exchange4media Staff Jan 3, 2018 2:43 PM

The offline OTT start-up has also appointed former CEO Zenith Optimedia, Ambika Srivastava and former Director, Motorola Electronics , Rajive Chandra as the company’s advisory Board of Directors

exchange4media Staff Jan 3, 2018 2:35 PM

The World Association of Newspapers is a global network of 18,000 publications from around 120 countries

exchange4media Staff Jan 3, 2018 2:21 PM

Vishnu Mohan Chairman & CEO, Havas Group India & South East Asia, hints at big plans for India. Leaving a “not so rosy 2017” behind, he talks about accelerated growth plans for the agency and stability for the entire industry

Naziya Alvi Rahman Jan 3, 2018 9:00 AM

In an interview with exchange4media, Anurradha Prasad, Chairperson and MD of BAG Network, spoke about a new dawn for broadcast news in India and the road ahead for players in order to stay relevant

Ruhail Amin Jan 3, 2018 8:58 AM

Srivastava will take over the reins at Beehive apart from continuing to lead Publicis Ambience as its COO

exchange4media Staff Jan 3, 2018 8:57 AM

In the Top 10 Advertisers list, FMCG brand Hindustan Lever continued to dominate the list with 1,45173 insertions. ITC climbed up to the second slot with 36865 insertions followed by Reckitt Benckiser (India) on third with 34345 insertions and Cadburys India on fourth spot with 31326 Insertions

exchange4media Staff Jan 3, 2018 8:56 AM

The situations where the winter body odour makes its presence felt have been humorously captured in short films

Misbaah Mansuri Jan 3, 2018 8:55 AM

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM

Backed by L/T Paytm-17 2 T20 IND/SL, StarSports 1 Hindi topped the list of tip five channels in week 51, as per the Broadcast Audience Research Council (BARC) all India data

exchange4media Staff Jan 3, 2018 8:53 AM

dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as Chief Strategy Officer. He will report to Roopam Garg, Chief Client Officer, dentsu X India and will be based out of Delhi

exchange4media Staff Jan 3, 2018 8:51 AM

This IT giant starts the New Year with a whole new beginning and large plans

exchange4media Staff Jan 3, 2018 8:50 AM