Yamaha is pleased to announce the appointment of First Partners as its Public Relations consultancy in India w.e.f. Jan 2018. First Partners is a young firm founded in 2016 by veterans of the PR Industry and will be responsible for rolling out an integrated communications campaign for Yamaha comprising corporate reputation, media relations and media events management
HOWL- The incumbent E-Comm and Digital Agency, has been recently roped in as the marketing agency for Refreshed Car Care - an eco-friendly, on-demand, doorstep car cleaning and detailing company. Spiffy, a US based on demand carwash Company, recently made a strategic investment in Refreshed, forming an alliance to grow the carwash business globally
In the Top 10 Advertisers list, FMCG brand Hindustan Lever continued to dominate the list with 1,45173 insertions. ITC climbed up to the second slot with 36865 insertions followed by Reckitt Benckiser (India) on third with 34345 insertions and Cadburys India on fourth spot with 31326 Insertions
As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?