Over Rs 281 crores was raised by the 'Dettol NDTV Banega Swachh India' campaign

exchange4media Staff 29-December-2014

We take a look at the campaigns that struck gold with the classes and masses alike

Priyanka Mehra and Saloni Dutta 29-December-2014

The most significant happening in 2014 has been the emergence of the billionaire entrepreneur with VCs beating a path to his front doors, says Ramanujam Sridhar, Founder and CEO, brand-comm

Ramanujam Sridhar 29-December-2014

2014 will be remembered as a year where the individual overshadowed the idea, says Devarajan Duraibabu, COO, Disha Communications

Devarajan Duraibabu 29-December-2014

BCCL's Ravi Dhariwal and Arunabh Das Sharma on the glad and not-so-glad tidings in year 2014

Abid Hasan 29-December-2014

Neeraj Vyas, SVP & Business Head, Sony Max & Sony MIX talks about positive growth in advertising this year, digitisation woes, spiralling costs, disproportionate ad and distribution revenues and the road so far for MAX 2

Collin Furtado 29-December-2014

Digitisation, 10+2 ad cap, distribution aggregators, Star RIO and BARC; we take a look at the most significant developments of 2014 and the contentious issues that plague the TV industry

Collin Furtado 29-December-2014

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Madhukar Sabanavis 29-December-2014

Overall positive sentiment about the event was much higher than last year and inclusive reach could have been as high as 8 billion

Abhinn Shreshtha 29-December-2014

M&E is such a dynamic industry. What keeps me awake or worries me, is losing the ability to keep in touch with the consumer, because the viewer or the consumer is evolving so rapidly. As an organization, the day we stop connecting, we have a problem. I keep reflecting, do we have the right culture, do we have the right people, do we have the right processes, do we have the right DNA in a manner of speaking which is more enterprising, so that we are constantly in touch, so that we are able to move with them if not a little ahead of them? Are we managing to stay with the curve?

exchange4media Staff 29-December-2014