Date-wise News
Outdoor audio media creates awareness among voters

The Maharashtra Election Commission has used audio media at 85 plus MSRTC bus stands to promote awareness about voter’s ID cards

Priyanka Nair Oct 29, 2012 9:56 PM

Manish Tewari is new I&B Minister

Congress party spokesperson Tewari takes over from Ambika Soni, who resigned as the I&B Minister on October 27, a day ahead of the Cabinet reshuffle

exchange4media Staff Oct 29, 2012 9:12 PM

Guest Column: 5 lessons from the world’s greatest marketer

Sundeep Kapur, Digital Evangelist, NCR Corporation talks about marketing mantras that our Father of Nation taught us

Sundeep Kapur Oct 29, 2012 8:54 PM

Quick five with Radio City’s Satyanarayana Murthy

Any progressive brand manager has radio in the media mix because of its intrinsic strength, says the VP & Head – Marketing, Radio City

Saloni Surti Oct 29, 2012 8:48 PM

“Edelweiss TVC is funny but positioning could be better”

The situations in the ads are real but the idea is similar to Max New York Life Insurance campaign, say creative honchos

Twishy Oct 29, 2012 8:04 PM

RBNL & RTL JV to launch new action channel

Targeted at male audiences, the channel Big RTL Thrill will launch on November 5, 2012 in India

exchange4media Staff Oct 29, 2012 7:44 PM

I am very confident of the talent in India: Piyush Pandey

Engage with the audiences in an open fashion, entertain & have a conversation with them in the process of selling, advises Pandey

Twishy Oct 29, 2012 7:43 PM

Vivid: Statutory warnings need more punch

Don’t just put up a statutory warning against tobacco use for the sake of it! Make it more effective, says Annurag Batra of exchange4media

Annurag Batra Oct 29, 2012 7:34 PM

English GECs: More of the same?

Because of the nature of the genre, same shows are available on multiple channels. What is then the best bet for these channels?

Synjini Nandi Oct 29, 2012 7:29 PM

Leadership reshuffle at McCann Erickson

Vijay Jacob Parakkal to head McCann Bangalore and Namrata Nandan to take charge of McCann Mumbai

exchange4media Staff Oct 29, 2012 7:27 PM

Shashi Sinha to become IPG Mediabrands India CEO; Lynn de Souza to turn social entrepreneur

It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO

Maneka Tanwani Oct 29, 2012 8:17 AM

Shashi Sinha to become IPG Mediabrands India CEO; Lynn de Souza to turn social entrepreneur

It is understood that de Souza will be with IPG Mediabrands till the end of November; following which, Sinha is poised to take over IPG Mediabrands as its India CEO

Maneka Tanwani Oct 29, 2012 7:50 AM

India to become a teleport hub: I&B Secretary

I&B Secretary Uday Kumar Varma announces steps to boost broadcast, FM radio, film & gaming industries; multi-media campaign to curb piracy on the anvil

exchange4media Staff Oct 29, 2012 1:46 AM

Mantra to be a global winner – Be yourself

Creative experts believe India has great potential to showcase on global platforms. The key is to focus on generating impressions & right packaging

Priyanka Nair Oct 29, 2012 1:16 AM

Guest Column: 5 lessons from the world’s greatest marketer

Sundeep Kapur, Digital Evangelist, NCR Corporation talks about marketing mantras that our Father of Nation taught us

Sundeep Kapur Oct 29, 2012 12:58 AM

<b>Malishka</b>, Radio Jockey, Red FM

Keeping commercial pressure out is difficult, sometimes I agree, but we all know what brings in the revenue and so sales will sell. In such a situation, one defines what he or she stands for, what the brand stands for and executes with as much believability as possible. A lot of time commercial content is decided keeping the RJ’s brand and image in mind, thank God! I just keep it real.

exchange4media Staff Oct 29, 2012 12:00 AM

<b>Sunder Hemrajani</b>, Managing Director, Times OOH

One of major initiatives that the industry needs to take care of is the quality of media. Apart from that, a great amount of regulation needs to be in place to control the outdoor clutter. This is needs to be taken seriously because if that doesn’t happen, neither the media owner nor the brand will get value from the campaign. Measurability at the airport is a bit in control because of the accessibility of the demographic and psychographic data, which is still lacking while measuring traditional outdoor campaigns.

exchange4media Staff Oct 29, 2012 12:00 AM