Following a multi-agency pitch, Life Insurance Corporation (LIC) of India has finalised the empanelment of its agencies. They include RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business. As per media report, LIC’s ad spends last year were in the region of Rs 100 crore.
Business Standard Ltd has announced the launch of a comprehensive website. SmartInvestor.in is a stock market portal offering in-depth information and insight in a user-friendly format. The portal also enjoys the newspaper's incisive analysis and editorial inputs and gives visitors an unbiased view of corporate performance.
The year 2009 was yet another year of interesting developments in Indian television. The first half of the year was taken up by IPL-2 and the Lok Sabha elections. Even as the year was dominated by the Star-Colors-Zee conversation, Turner and Alva Brothers’ venture Real was also in the news.
International Data Group (IDG) has launched its largest and most popular brand, ‘Computerworld’, in India. Present in over 60 countries, ‘Computerworld’ dates back to 1967. In India, the brand will serve the IT community through a dedicated website, www.computerworld.in that will report on critical updates from across the world of IT and host a range of comprehensive IT resources for its audience.
Kalaiyar Koil Milk Processing, the dairy business venture of Quality Inn Hotels, has appointed Lowe Lintas as its advertising partner following a multi-agency pitch. The agency has been assigned both media and creative duties. The company has set aside a marketing budget of Rs 1 crore for the first year.
After ‘Vogue’ and ‘GQ’, Conde Nast India has announced its third title, ‘Conde Nast Traveller’, which the group plans to launch in October 2010. In a conversation with exchange4media, Nicholas Coleridge, Vice-President, Conde Nast International, informed that following this, the group would step up its focus on its digital offering. Coleridge stated that Conde Nast had been ahead of its plans in India, and remained very optimistic in its expectations from this market.