Date-wise News
Zapak Digital Entertainment Ltd has announced the appointment of Chirag Shah, who is all set to head National Ad Sales. In his new role, Shah will be looking after Ad Sales for all businesses - Zapak.com, Zapak GamepleX and Zapak live (activation arm of Zapak). At Zapak, Shah will report to Arun Mehra, Chief Marketing Officer, Sales & Marketing. He has been instrumental in creating and maintaining revenues for West & South regions for Zapak consistently in the past and has been the back bone of all successful Ad Sales efforts until now. Shah has a total of 10 years of experience and has been with Zapak for three years now. He has also been associated with some companies like HT Media Ltd, where he worked for four years, heading sales for Hindustantimes.com
exchange4media Staff Nov 20, 2009 9:35 PM
Bates 141 has appointed Shubhabrata Sarkar as CEO of its Indonesia agency. Sarkar counts top multinational and local brands in his client experience, including HSBC, Ford, Unilever, Shell, Mazda, Nokia, Hero Honda, Extra Joss, etc. He hails from JWT Indonesia, where he held the position of General Manager since the beginning of 2008. As GM, he was in charge of operations at JWT. At the same time, Sarkar was also leader of strategic planning and account service. He had joined JWT in 2006 as Strategic Planning Director. Prior to JWT, Sarkar was with Result-McCann India as National Creative Director from 2005 to 2006. He had originally joined McCann-Erickson in 1992, where he worked on a varied portfolio of multinational and local brands and rose to become head of the creative team at Result-McCann (direct marketing and activation). He then moved to JWT and TBWA in India.
exchange4media Staff Nov 20, 2009 9:33 PM
Carazoo.com has launched Turkey’s first new car portal with interactive animations. (www.arababul.com). The portal, launched on behalf of a client in Turkey, is currently in the beta stage. Carazoo received the mandate to design and develop the portal five months back. Carazoo also has the mandate to host and maintain the portal besides its regular updation.
exchange4media Bangalore Bureau Nov 20, 2009 8:04 AM
Growing numbers of mobile phone users and a news hungry nation offer a potent combination for the growth of news on mobile phones. While news channels have already begun exploring this medium in a big way, digital agencies too are upbeat about it and are hoping 3G rollout would further boost news on mobile. exchange4media takes a look at this growing space.
Nitin Pandey Nov 20, 2009 7:53 AM
IndiaMART.com, an online B2B marketplace, has entered into a partnership with NDTV to launch an SME portal – www.NDTVSME.com. Powered by IndiaMART.com, this new portal will address the need for a destination portal providing information, transaction and services to the large SME segment.
exchange4media Bangalore Bureau Nov 20, 2009 7:47 AM
OMD India has bagged the media duties of Visa Inc. The account size is pegged in the vicinity of Rs 50-60 crore. The incumbent on the business was Media Direction.
Noor Fathima Warsia Nov 20, 2009 7:47 AM
Mudra Max recently carried out a BTL campaign – ‘Live Big’ – for Reliance Consumer Finance over a four-month period that was formulated to boost brand awareness for Reliance Consumer Finance. The campaign was handled by Primesite, Mudra Max’s out-of-home solutions unit, and Kidstuff, which provides promotional marketing expertise.
exchange4media Mumbai Bureau Nov 20, 2009 7:46 AM
New Delhi Television Ltd (NDTV) on November 19, 2009, informed BSE that NDTV Group and US media company Scripps Networks Interactive Inc. have entered into a partnership under which Scripps Networks is acquiring 69 per cent stake in NDTV Lifestyle, while the remaining 31 per cent will be held by NDTV Group.
exchange4media Staff Nov 20, 2009 7:45 AM
If there is one crisis that is facing the Hindi news industry, it is this. Much as the industry tries to paint a picture of the viewer as a willing consumer of pulp, the ground is slipping under its feet. It is clear that the average viewer has had enough of nonsense and is turning off. And yet, I have never heard any CEO or editor talk about this looming danger at any industry meet or interview, observes BV Rao.
While the year 2008 saw CarWale accelerate in terms of growth, the year 2009 has seen the car portal further consolidate its market position. Carwale.com expects to break even in Q3 of FY10, and is eyeing a profitable year in 2010. Mohit Dubey, CEO, Automotive Exchange Pvt Ltd, shares the portal’s growth plans with exchange4media.
exchange4media Mumbai Bureau Nov 20, 2009 7:42 AM
Nandu Narasimhan, ECD (Delhi and Bangalore), has bid adieu to Saatchi & Saatchi yet again. Narasimhan had joined Saatchi & Saatchi as ECD in August 2008 for his second stint with the agency. Ramanuj Shastry, NCD, Saatchi & Saatchi, has confirmed the development.
exchange4media Staff Nov 20, 2009 7:42 AM
We have done better than 99 per cent of the global networks in terms of new business, consolidating with our global clients and the quality of our works. But every market has been hit hard, there isn’t any market that has escaped the global crisis. The good news is that we’ve been incredibly resourceful in terms of continuing to invest in what we think are priorities and we haven’t ducked in any changes. So why we are excited about 2010 is because we can see the great shape that we are in as a network as well as in India.
exchange4media Staff Nov 20, 2009 12:00 AM
