Carazoo.com launches Turkey’s first new car portal

Carazoo.com has launched Turkey’s first new car portal with interactive animations. (www.arababul.com). The portal, launched on behalf of a client in Turkey, is currently in the beta stage. Carazoo received the mandate to design and develop the portal five months back. Carazoo also has the mandate to host and maintain the portal besides its regular updation.

e4m by exchange4media Bangalore Bureau
Published: Nov 20, 2009 8:04 AM  | 2 min read
Carazoo.com launches Turkey’s first new car portal

Carazoo.com has launched Turkey’s first new car portal with interactive animations. (www.arababul.com). The portal, launched on behalf of a client in Turkey, is currently in the beta stage. Carazoo received the mandate to design and develop the portal five months back. Carazoo also has the mandate to host and maintain the portal besides its regular updation.

The Turkish portal contains interactive animations of most available vehicles in Turkey, which is a first-of-its-kind concept in Turkey. The portal itself is the first new car portal in Turkey and is available in two languages – English and Turkish – and has a comprehensive Used Car module.

Pankaj Patel, VP, India, Carazoo, said, “We expect the portal to redefine the Turkish automotive market with respect to new cars being searched and purchased. Our client in Turkey worked closely with us and is looking forward to promote it within the Turkish automotive industry as well amongst the new and used car buyers and sellers. Arababul.com represents our continuing endeavour to provide world class portals and is in fact a success for our efforts and domain expertise.”

After the success in India, this was Carazoo’s first venture into a foreign market.

Carazoo’s parent company is Logix Microsystems Ltd, which has created a niche for itself in the US through its subsidiary, Izmocars. Carazoo.com is touted as India’s first and only car portal with interactive animations. The portal claims to attract nearly 400,000 visitors and generates over 21,000 leads (sales inquiries) per month. It is best known in India as a provider of interactive animations for cars and virtual showrooms for car dealerships.

Carazoo has designed and launched online showrooms for many car dealerships in India. The portal received the 2008 PC Web World Award for the Best Design in the Automotive Website category followed by the award for Best Automotive Website in 2008 by MetrixLab of Netherlands. Recently, Carazoo became a Google AdWords Case study for its spectacular results in online marketing for itself and its clients.

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