City Plus, the tabloid-sized newspaper from the Jagran Group, is all set to launch its Vashi edition in Navi Mumbai on October 9, 2009. The City Plus Vashi edition will be the second in Maharashtra after Pune, where they launched their first edition in January 2009, and rapidly expanded to three editions in eight months’ time with a circulation of over 1 lakh copies.
Riding on a refreshing wave of emotions this festive season, Limca has launched its TVC, titled ‘Doobo Taazgi Mein’. The latest communication takes the idea of ‘Freshness of Emotions’ forward by inviting people, who while in pursuit of success and living life’s routine have lost the joy of spontaneity in their life.
Three years since its launch, Asklaila.com, India’s local information service, claims to have reached the level of maturity and that it has been growing in double digits month on month. While the local information service has not achieved breakeven as yet, it is well on its way to achieving that.
Hindustan is launching an edition in the Rohilkhand area of Western Uttar Pradesh, comprising the five districts of Bareilly, Pilibhit, Shahjahanpur, Lakhimpur and Badaun. The launch has been backed by an extensive, 360-degree marketing campaign and an intensive circulation drive. The new edition will hit newsstands on October 10, 2009, and will start with a print run of 80,000.
In 1987, The Times of India set in motion a process of deconstructing the Indian newspaper as we knew it up until then. It shelved the prevailing trend of periodic cover price increases with invitation pricing and style took precedence over substance. Twenty-two years later comes Crest, which is a complete departure from everything that The Times of India has stood for in the last two decades. BV Rao analyses the latest offering from The Times of India.
According to the 11-week trend of the RAM data (week 28 to week 28) for SEC ABC, Radio Mirchi continues to lead the Delhi FM market, followed by Fever FM and AIR FM2 Gold, who together enjoy massive lead over the clutter of other FM stations in the fourth and fifth slots.
Wigan and Leigh College, one of the largest professional education institutions in India, is on the lookout for a creative partner. The College, which has presence in over 40 locations across the Indian Sub-continent, has invited some agencies to pitch for its account. There is no incumbent creative agency on the business.
We can see some very strong signs when you see the macro indicators of what was happening, Asia was not really that damaged… Some of the markets had a very dramatic slowdown and some markets just had slowdown, but still there was a growth, and then there were a couple of markets like Japan that had their own markets; Korea is very export-dependent, so they are now also picking up. The overall advertising market should grow – it is an overall positive picture. We are having another decent year.
It is not nice to do work for just the heck of awards. It is putting our industry in a bad light. I know that these are expressions of creativity, but we should be very clear that these are the ads that are specifically done for that. Why should we hide this fact? Yes, it is tough, but we are going to make sure that the work that we do for the clients is award worthy, but not on the cost of scams. We have to start getting the youngsters to think larger, they have to start being more responsible on brands.