For me, a first time participant to the festival it was both about learning and taking in the environment at the same time. So whilst I absorbed the sessions, I also took time to experience the Cannes Riviera a bit by finding some nice cafes for lunch and dinner.
Apart from the Press Lions and Media Lions, the Radio Lions and Outdoor Lions were also announced at the Cannes Lions International Advertising Festival 2009. There are a whopping 39 creatives shortlisted in Outdoor Lions including works in campaign entries and individual entries. There are only four Indian entries in the Radio Lions shortlist.
The shortlists for the Media Lions and Press Lions were announced on June 22, 2009 at the Cannes Lions International Advertising Festival 2009. India has managed 11 entries in Media Lions shortlists, and there are 10 works (three campaigns and one standalone) in the Press Lions category.
The Print advertising of Travel & Tourism sector has decreased by 38 per cent during Jan-May ’09 compared to same period in 2008. It was also seen that there was a high share of advertising by the ‘Private/International’ advertisers of Travel & Tourism sector in Print during Jan-May '09. ‘Cox & Kings India Ltd’ was the top advertiser of Travel & Tourism sector in Print during Jan-May ’09. ‘International Yoga Festival 09’, the brand of ‘Uttarakhand Tourism’ topped the list of new brands of Travel & Tourism sector advertised in Print during Jan-May ’09. Also, metro newspapers contributed for 54 per cent share of overall Travel & Tourism sector advertising in Newspapers.
Mudra Connext has been recently awarded the Integrated Media AOR (Agency of Record) for Wipro Consumer Care & Lighting (WCCLG). Connext will handle Wipro brands in new categories such as Wipro lighting, sugar substitute and liquid detergent. The other part of media business of WCCLG is handled by Lodestar Universal.
Star Jupiter Entertainment Television, the joint venture formed late last year between STAR and Rajeev Chandrasekhar’s Jupiter Entertainment Ventures, is beginning to scale up its activities. Its Kannada GEC Suvarna has launched a big-ticket reality show ‘Katheyalla… Jeevana’.
The Coca-Cola Company has been taking various steps, on the global level to “enhance consumer experience” even if that meant changing it on the on-ground level in form of Coca-Cola vending machines. This appeared to be the simple philosophy that the interactive team of the company followed, and they chose an Indian example to demonstrate it.
Promo Lions have four Indian works that have made the cut. These include one each from Publicis Ambience and Publicis India, and two from Leo Burnett India. In all, India had entered 47 entries in this category, an increase of 17 entries as compared to last year.
There are only seven entries that have made it to the Direct Lions shortlist. These include one each from Ogilvy India, JWT India, Leo Burnett India, Rediffusion Y&R, Contract Advertising, McCann Erickson India & BBC World Service Trust. The winners will be announced on June 22, 2009.
A disappointing start greets Indian delegates at Cannes Lions International Advertising Festival 2009 with India scoring zilch in the inaugural PR Lions category.<br> <a href=http://www.exchange4media.com/cannes/2009/fullstory2009.asp?section_id=13&news_id=35068&tag=30550&pict=0 target= _blank><b>@Cannes09: Is Indian PR not up to the mark?</b></a>
Negotiating its way in the crowded beer market of India, Dutch brewer Heineken has invited a creative pitch to step up its presence in the country. Sources close to the development confirm the account size to be upwards of Rs 15 crore. Heineken is currently being marketed by Vijay Mallya led United Breweries (UB).
Number of representatives from India at the Cannes Lions International Advertising Festival looked dwindling, as only 70 delegates registered this year, in comparison to the 140 last year. And unlike the 1109 entries that were sent in 2008, there were only 982 entries from India this year. Nonetheless, one can already begin seeing the Indian delegates and jury members busily moving around at the Palais de Festival.
The Cannes Lions International Advertising Festival 2009 kicked off in its full glory on June 21, 2009. Much as it has been for every industry, the Cannes Lions too has seen its share of the impact of the global meltdown. However, that did not deter the organisers from ensuring the scale and the galore that the festival is known for.