@Cannes09: Is Indian PR not up to the mark?

<i>Bambaiyya</i> Hindi, one would’ve said <i>Izzat ka ho gaya royal falooda</i>. But for our big and prosperous PR industry, or at least for observers like yours truly, it’s kind-of the same as India not reaching the semi-finals of the T20 World Cup.

e4m by Pradyuman Maheshwari
Published: Jun 22, 2009 7:40 AM  | 3 min read
@Cannes09: Is Indian PR not up to the mark?

In Bambaiyya Hindi, one would’ve said Izzat ka ho gaya royal falooda. But for our big and prosperous PR industry, or at least for observers like yours truly, it’s kind-of the same as India not reaching the semi-finals of the T20 World Cup.

This was the first year that the Cannes Lions bosses had a special category for public relations, and that’s possibly the only reason that I muttered to someone at the venue last evening when I was looking at the shortlist, visibly embarrassed. It takes some time for the news to spread that Cannes now has a category for public relations. And, perhaps, it ought to have been promoted better by the organisers.

India sent a total of 12 entries from a total of 431 received for the category. The number is abysmally low. But a quick look at what was sent (see: http://tinyurl.com/kw7rco) reveals that perhaps the problem may have been with the sending.

For, the PR industry in our country has come a long way from the days of the generating media opportunities and sending out print clippings or CDs of TV coverage. While the bottomline continues to be that, an attempt has been made to convince clients that not all communication merits top headlines.

However, it does throw up the question of whether Indian PR is not up to the mark in the world order? I don’t think that’s true. There is a great deal of super work being done by leading agencies as well as individual organisations to merit sufficient awards.

In contrast, the scene is a shade better with the Direct and Promo categories where India has had seven and four shortlists respectively. The awards event happens this evening, so do come back here for the names of the winners.

Candid chat with Biz Stone

If you’ve got a good internet connection, please do check the interview with Twitter co-founder Biz Stone at the Cannes Lions website (http://www.canneslions.com/). Exceedingly candid about the phenomenal growth of his service, yet he doesn’t really reveal much about what his company plans to do in the near future.

He’s going to be participating in what’s being billed as the first annual official Cannes Lions tweet-up this evening and he’s doing it with WPP’s PR agency Hill & Knowlton. “I’m surprised at the growth, but not completely,” he said in the interview. A host of questions have been posted to him via Twitter, and I’m sure it’s going to be a fun event.

End note

Digital and social media rule at Cannes Lions 2009. This is evident from not just the special talks and the large Microsoft Advertising Cyberlounge at the venue but also from the overall chatter amongst delegates. Shape of things to come at Goafest?

The views expressed here are Pradyuman’s own. Follow Pradyuman Maheshwari’s twitter updates from Cannes at www.twitter.com/pmahesh

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube