Television viewing in India is set to further change with DTH players set to introduce personal video recorders (PVR) in the country. DishTV has already launched its PVRs, while Tata Sky will be launching its PVRs later this year. PVRs allow viewers to take more control over their viewing experience. What would be the implication for TV ads in the light of this? exchange4media finds out if PVRs would impact the 30-second ad spot.
General Motors India has expanded the range of its automobiles with the launch of the Chevrolet Tavera Neo 2. The launch comes on the heels of the Chevrolet Captiva SUV hitting the Indian roads earlier this year and the new state-of-the art manufacturing facility in Talegaon, Maharashtra, becoming operational.
The hike in fuel rates has hit travellers hard. However, for a lucky few Bangalore FM listeners, their petrol problems would be taken care of, albeit for a limited period, thanks to an innovative marketing initiative jointly undertaken by Fever FM and Shell.
Siemens India, Media Direction and UTVi have come together to present a three-series panel discussion titled ‘Answers to the Future’ that aims to find sustainable answers to the toughest questions in the fields of energy, healthcare and industry. The second panel discussion in the series is slated to be held on September 18 in Mumbai.
If you haven’t heard about Jaipur’s notorious Galta gang, you soon will, thanks to National Geographic Channel. In these days of D-Company and gang wars, it is but natural that the media turns its focus on such gangs. Nat Geo’s new series, ‘The M Company’, premiering on September 10, promises to unfurl some startling revelations.
Sports marketing firm Total Sports Asia has roped in Prashant Kumar Singh as Associate Director, Business Development. He will be reporting to Suvrangsu Mukherjee, MD Total Sports Asia for the Indian Subcontinent. Singh joins TSA from Nikon India, where he was heading the marketing function.
Even as the entire country has set about celebrating the 11-day long Ganesh Mahotsav, various media platforms too have joined in the festivities. As in the previous years, FM stations in Mumbai have lined up various on-air and on-ground activities. exchange4media takes a look what to expect during this year’s Ganesh Mahotsav.
The Allahabad Division of Northern Central Railways (NCR) has selected Saket Advertising Pvt Ltd as the OOH advertising partner for India’s longest train, the Prayag Raj Express. The Rs 85 lakh deal is for a period of three years, starting September 1, 2008. Saket Advertising beat two other agencies to win the business.
Moser Baer, best known for making movie VCDs and DVDs available at unbelievably low prices, is venturing into the highly competitive consumer electronics category with its range of LCD TVs. In a bid to promote its LCD TVs the company has come up with a TVC that is something out of a ‘Star Wars’ or our desi ‘Love Story 2050’.
ESPN-STAR Sports (ESS) and Formula One Management (FOM) have agreed to renew their relationship for another five years. The new agreement awards ESS exclusive rights to broadcast the FIA Formula One World Championships (F1) across multiple platforms in 24 Asian markets.