Date-wise News
IndustrySpeak: Will introduction of personal video recorders prove the end of the 30-sec ad?

Television viewing in India is set to further change with DTH players set to introduce personal video recorders (PVR) in the country. DishTV has already launched its PVRs, while Tata Sky will be launching its PVRs later this year. PVRs allow viewers to take more control over their viewing experience. What would be the implication for TV ads in the light of this? exchange4media finds out if PVRs would impact the 30-second ad spot.

exchange4media Staff Sep 4, 2008 8:32 AM

GM India drives in the Chevrolet Tavera Neo 2

General Motors India has expanded the range of its automobiles with the launch of the Chevrolet Tavera Neo 2. The launch comes on the heels of the Chevrolet Captiva SUV hitting the Indian roads earlier this year and the new state-of-the art manufacturing facility in Talegaon, Maharashtra, becoming operational.

exchange4media Staff Sep 4, 2008 8:21 AM

Fever FM and Shell join hands in Bangalore to dole out free petrol

The hike in fuel rates has hit travellers hard. However, for a lucky few Bangalore FM listeners, their petrol problems would be taken care of, albeit for a limited period, thanks to an innovative marketing initiative jointly undertaken by Fever FM and Shell.

exchange4media Bangalore Bureau Sep 4, 2008 8:20 AM

Siemens, UTVi, Media Direction join hands to provide ‘Answers to the Future’

Siemens India, Media Direction and UTVi have come together to present a three-series panel discussion titled ‘Answers to the Future’ that aims to find sustainable answers to the toughest questions in the fields of energy, healthcare and industry. The second panel discussion in the series is slated to be held on September 18 in Mumbai.

exchange4media Kolkata Bureau Sep 4, 2008 8:19 AM

National Geographic to turn the spotlight on the Galta gang in ‘The M Company’

If you haven’t heard about Jaipur’s notorious Galta gang, you soon will, thanks to National Geographic Channel. In these days of D-Company and gang wars, it is but natural that the media turns its focus on such gangs. Nat Geo’s new series, ‘The M Company’, premiering on September 10, promises to unfurl some startling revelations.

exchange4media Kolkata Bureau Sep 4, 2008 8:18 AM

Nikon’s Prashant Singh to join TSA as Associate Director, Business Development

Sports marketing firm Total Sports Asia has roped in Prashant Kumar Singh as Associate Director, Business Development. He will be reporting to Suvrangsu Mukherjee, MD Total Sports Asia for the Indian Subcontinent. Singh joins TSA from Nikon India, where he was heading the marketing function.

exchange4media Staff Sep 4, 2008 8:18 AM

FM stations in Mumbai join in the Ganpati festivities; spread the green message

Even as the entire country has set about celebrating the 11-day long Ganesh Mahotsav, various media platforms too have joined in the festivities. As in the previous years, FM stations in Mumbai have lined up various on-air and on-ground activities. exchange4media takes a look what to expect during this year’s Ganesh Mahotsav.

exchange4media Mumbai Bureau Sep 4, 2008 8:17 AM

Saket Advertising bags 3-year advertising rights for Prayag Raj Express

The Allahabad Division of Northern Central Railways (NCR) has selected Saket Advertising Pvt Ltd as the OOH advertising partner for India’s longest train, the Prayag Raj Express. The Rs 85 lakh deal is for a period of three years, starting September 1, 2008. Saket Advertising beat two other agencies to win the business.

exchange4media Staff Sep 4, 2008 8:16 AM

Moser Baer on a futuristic trip for its LCD TV range

Moser Baer, best known for making movie VCDs and DVDs available at unbelievably low prices, is venturing into the highly competitive consumer electronics category with its range of LCD TVs. In a bid to promote its LCD TVs the company has come up with a TVC that is something out of a ‘Star Wars’ or our desi ‘Love Story 2050’.

exchange4media Staff Sep 4, 2008 8:15 AM

ESPN-STAR Sports and Formula One renew pact for 5 more years

ESPN-STAR Sports (ESS) and Formula One Management (FOM) have agreed to renew their relationship for another five years. The new agreement awards ESS exclusive rights to broadcast the FIA Formula One World Championships (F1) across multiple platforms in 24 Asian markets.

exchange4media Staff Sep 4, 2008 8:14 AM

Fastrack effectively taps the social media network

Youth centric brand Fastrack has been among the few Indian companies that have used the potential of social media to its advantage. The watches and eye gear brand targets the youth and it is only logical to use a medium that its TG is familiar and comfortable with.

Tuhina Anand Sep 4, 2008 8:13 AM

Delhi Press acquires ‘Manohar Kahaniyan’ and ‘Satyakatha’ magazines

Delhi Press Group will now publish two well-known Hindi magazines, ‘Manohar Kahaniyan’ and ‘Satyakatha’. Both magazines were being published by Maya Press, a company established in 1928 by late Kshitindra Mohan Mitra.

exchange4media Staff Sep 4, 2008 8:12 AM

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