Motorola has been taking several initiatives to strengthen its market position in India. The latest is roping in current Bollywood favourite, Abhishek Bachchan, as its brand ambassador, though in keeping with its ‘Moto’, he is referred to as what else but ‘Motostar’.
Nick, the kids’ channel from MTV Networks, has announced the launch of ‘Bakra’, starting June 5, 2006. ‘Bakra’, a popular hidden camera comedy show produced by MTV, is Nick’s eighth new launch this year and will feature on Nick’s popular ‘Nick Hahaha’ comedy block.
UTI Mutual Funds is going all out to woo investors – existing as well as new. In order to do this, UTI has signed on iMatters as its agency for through-the-line communications. The primary role of the agency would be to help UTI communicate effectively with its investors through PR and online activities.
The ESOMAR World Research Conference is being held in Shanghai from June 4-7, 2006. The Conference, which will see discussions on the challenges of Multimedia Measurement, is being held in co-operation with World Federation of Advertisers. Sam Balsara, Chairman and Managing Director, Madison Communications, has been invited to deliver the keynote speech on June 5, 2006.
Jagran Engage, the OOH media company from the Jagran stable, has chalked out some aggressive growth plans. The agency is not only putting together a cross-functional team, but also building its own pan-India inventory of sites to cover various client needs and setting up a technical cell as well.
EMVIES 2006 has much to cheer about. The only platform that recognises excellence in effective media usage has clocked in 369 entries this year. The previous highest number of entries that the Mumbai Ad Club had recorded was 322. Ad Club officials emphasise that this further vindicates the widespread acceptance of the awards in the media and advertising fraternity.