‘Chobbish Ghanta’, the dedicated Bengali news channel from Zee Aakaash News Pvt Ltd, on Thursday revealed its upcoming programme initiatives in Kolkata. The high point of this is that the channel will be the local news partner of ESPN for exclusive coverage of the FIFA World Cup.
Move over multinational advertiser. For the Indian admen, working on an Indian client is becoming just as hot, challenging and prestigious as any other globally-aligned foreign brand. Not too long back, there was a virtual caste-system in the Indian ad world.
Jagran Prakashan Ltd, the publisher of ‘Dainik Jagran’, has recorded a total net profit of Rs 32.01 crore in FY06 as compared to Rs 1.23 crore in the previous financial year. In Q4 FY06, The company’s Q4 FY06 net profit stood at Rs 13 crore, while revenues stood at Rs 130.88 crore.
There were two sessions of great relevance: for publishers there was Contextual Advertising Space, and for advertisers, pay per click offering of the various search companies. Search giants Google and Yahoo were there in the session as also three other contextual ad companies, Kanoodle, ContextWeb and Quigo.
The Government has finally notified a list of sports events, which would have to be shared by private broadcasters holding telecast rights with public service broadcaster – Prasar Bharati – under the ‘national importance’ clause of uplinking and downlinking policies.