The results of BBC World’s largest audience research project till date – Global Indian Survey – will be announced on February 8. The second phase of the Global Indian Survey will give a unique insight into the demographics and psychographics of this important section of society as well as an in-depth analysis of the global Indian’s mindset and behaviour.
MTV Networks India has appointed Srinivas Gopal as Director, Digital, Online, Interactive and Mobile. As Director, Digital, Srinivas’ key responsibility will be to position MTV, Nick and Vh1 as key players in the digital market space in India. Gopal moves to MTV from Times Internet Ltd.
OGILVY & Mather is planning to enter the arena of mobile marketing by associating with its client Hutch. There are plans to float a joint venture between Hutch and the agency's division OgilvyOne, with equal investment by both. A new division for mobile marketing would be launched during the course of the year.
Parle Biscuits, which recently launched Digestive Marie, has ensured maximum noise around it. Actress Kajol has been roped in as brand ambassador and Everest has created the launch campaign, which is divided in two phases – teaser and launch, of which the latter broke on January 18, 2006. The media is being handled by The Media Edge.
It was one serial that along with ‘Hum Log’ captured the entire nation’s attention and imagination in the 1980s, and now it is back to enthrall another generation of Indians. SaharaOne is bringing back Sippy Films’ ‘Buniyaad’ to the small screen from January 26, 2006.
Day Two of the Digital Summit 2006 saw interesting debates on the potential of the online medium from the marketer’s point of view. The first session of the day saw speakers brainstorming over whether media planners and marketers have set very high standard for the online media to deliver.
Though iRiver has been present in India since July 2005, the brand is all set to make substantial noise now and has signed up BEI Confluence to handle its overall advertising duties. The development comes in the wake of a multi-agency pitch. The account is pegged in the region of Rs 3-4 crore.