Wavemaker wins media mandate for Acko General Insurance
Wavemaker will manage offline and online media for Acko General Insurance
Wavemaker, the media, content and technology agency from GroupM, has won media duties for Acko General Insurance. Wavemaker will manage offline and online media for Acko General Insurance.
Commenting on the association, Varun Dua, CEO, Acko, said, “We are excited to partner with Wavemaker. They bring in years of experience and expertise in building brands. Team Wavemaker impressed us with their approach and on the ground diverse team support. Our focus will be to learn from best practices while driving innovation through multiple experiments across different media avenues and formats of communications.”
Jagjeet Harode, Head of Business, Acko, said, “We are delighted to partner with Wavemaker in the journey to create brand Acko. They bring in the required balance of buying expertise and adaptability to support us. Looking forward to some industry first innovations to reach consumers in a more personalised manner.”
Kishan Kumar M S, Vice President, Wavemaker, said, “Brands like Acko are disrupting categories in which they operate in. In a fast-growing insurance category, they’re the first online-only general insurer in the country. At Wavemaker, we strongly believe that by helping such disruptor brands win, we get better at what we do. I am looking forward applying our media, content and technology expertise on Acko and more importantly keen to create some new codes of brand building in the process.”
Founded in 2016 by Varun Dua, Acko is touted as one of the most promising fin-tech start-ups in the country and has raised more than 42 million in less than two years including a $30 million last year.
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