WATConsult wins digital creative mandate for ABP Live

The mandate includes creating and conceptualising social media content & creatives, media banners, website banners, logos and creative strategy

e4m by exchange4media Staff
Updated: Oct 7, 2019 2:54 PM
WATConsult ABP Live

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network has bagged the digital creative duties of the media conglomerate, ABP Group’s news web portal, ABP Live. The account will be handled from the agency's Delhi office and will include creating and conceptualisation of social media content & creatives, media banners, website banners, logos and creative strategy.

Marked as one of the pioneers in the industry, ABP has held a vital position in updating, informing and connecting minds from all corners across the country. The digital world of ABP News Network has been an on-the-go bridge between credible news and viewers with real-time news, Live TV and on-cue updates on various social media platforms. Currently operating 8 web portals in 6 languages and bringing a billion inquisitive Indians to one page. ABP News is the fastest growing digital network since its inception in December 2013.

Speaking on the account win, Rajiv Dingra, Founder and CEO, WATConsult said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”

Commenting on the partnership, Avinash Pandey, CEO, ABP News Network: “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”

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