WATConsult to handle digital duties of Italian bakery brand Bauli

The account will be handled by the agency’s Mumbai vertical which has also launched Bauli’s new campaign for the World Cup

e4m by exchange4media Staff
Updated: Jul 9, 2019 12:47 PM

WATConsult, the digital and social media agency from Dentsu Aegis Network, has won the digital duties of Italian bakery brand Bauli. Bauli is present in more than 70 countries worldwide and is now ready to bring its Italian traditions to India with the launch of its bakery products like Moonfils & Spyroll.

With the aim to enhance their digital footprints in India, the brand appointed WATConsult as their agency on record. The agency will be handling their digital media duties, including strategy and media buying.

Talking about the association, Pooja Samant, Product Manager, Bauli India, says, “We are glad to partner with WATConsult to build our brand on social media. Our innovative product portfolio of Moonfils and Spyroll are geared to the young and vibrant and we are sure that WATConsult team will help us achieve the same.”

Speaking on the win, Rajiv Dingra, Founder & CEO, WATConsult, says, “It gives us immense pleasure to partner with this legacy brand and help them revitalize their Indian presence. With our more than a decade’s experience and understanding of the digital market, we are all geared up to elevate their digital marketing and strategies in much more innovative way. There has been a tectonic shift in the Indian digital markets and the way digital content is being consumed. Keeping the same in consideration, we created Bauli’s latest campaign, marking ICC World Cup’19.”

With the current battle of the cup on, the brand kick-started its new campaign for their product, Spyroll, on all digital platforms.

 Designed and conceptualised by WATConsult, #GameMeinChocolateySpin is one of a kind content series adding a fun/chocolatey spin to the game of cricket by creating & leveraging the gully cricket rules in sync with the top matches of the World Cup. The objective of this campaign was to dive into the minds of the consumer to tap on to the nostalgic memories of the game of cricket during the most engaging months of the sport.

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