Saurabh Baishakhia joins Usha International as President – Appliances

He moves on from Orient Electric, where he served as Sr Vice President and Business Head from 2015 until now

e4m by exchange4media Staff
Updated: Nov 27, 2019 3:48 PM


Saurabh Baishakhia

Saurabh Baishakhia has joined Usha International Limited as the President of its Appliances business which includes both home and kitchen appliances. He will be working out of the company’s head office located in Gurgaon.

With more than 25 years of experience in the consumer durables industry, Saurabh Baishakhia has led P&L responsibility of various business functions including product management, sales, and marketing, service, and sourcing amongst others. 

Having put in stints at LG Electronics and Orient Electric, he has diverse experience spanning a multitude of roles.  At Usha, his focus would be to increase deeper market reach with increased visibility of the brand across all channels. 

A proponent of product experiential, Saurabh intends to connect with the consumer through various mediums, offline and online, to ensure that Usha products deliver the best consumer experience to all its users.

Outside of work, Saurabh loves to upcycle things around him and build electronics with his daughter. He also enjoys playing squash and badminton to stay active and fit.

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