Red Chillies Entertainment awards digital mandate to White Rivers Media
Year 2019 will be a crucial year for Red Chillies Entertainment as its movie Badla, starring Amitabh Bachchan, is slated to release this year
Film production house Red Chillies Entertainment (RCE) has awarded its digital mandate to White Rivers Media. White Rivers Media is an independent full-service creative digital agency founded by Shrenik Gandhi and Mitesh Kothari in 2012.
Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019, following the success and conclusion of the promotion campaign for the Aanand L Rai directorial, Zero, the agency said in a statement.
The year 2019 will be a crucial year for Red Chillies Entertainment as its upcoming movie, Badla, starring Amitabh Bachchan, is slated to release this year.
Speaking on the association, Binda Dey, Head of Marketing at Red Chillies Entertainment, said, “It’s been great working with an enthusiastic and proactive team at White Rivers Media. We look forward to continuing our existing relationship with them,for Badla and others.”
Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media added, “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”
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