Pixel Fox Studios wins social and digital media mandate for Softweave Towels

The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness

by exchange4media Staff
Published - Sep 20, 2019 11:00 AM Updated: Sep 23, 2019 4:55 PM
PixelFox

Pixel Fox Studios is now the creative and digital agency-on-record for Softweave Towels.

A flagship brand of Keshardeo Combines, Softweave launched in 2015. The agency will be taking on a journey spanning the social media creatives, media and ORM-led services for Softweave along with strategic positioning, content creation and brand awareness. They will also be rolling out digital innovations, videos, and online advertising campaigns to drive engagement and build a base for brand affinity, recognition and recall.

Vineet Gupta, Founder of Softweave, says, “Having met the Pixel Fox team, there was an instant connection on what we envisioned for the brand and what they ideated for us. We look forward to working with them to make people really ‘feel the difference’.”

Co-founder Krutika Vernekar at Pixel Fox Studios, adds, “We’re thrilled to be a part of Softweave’s progressive digital journey and launch. With this mandate, we look forward to engaging with the digital-first audience and stir a strong likeability and loyalty towards the brand.”

Amit Damani, Co-founder at Pixel Fox Studios, says, “The foxes are really upbeat and kicking to handle the digital and social media mandate and help the brand scale new heights of success in 2019 and beyond. We look forward to a stimulating journey!”

Pixel Fox Studios is a holistic digital marketing agency and production-house based in Mumbai offering creative, digital and video production solutions.

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