Max Life Insurance appoints Aalok Bhan as Director & Chief Marketing Officer

Bhan will oversee Max Life’s product, branding and corporate communication operations

aalok bhan

Max Life Insurance Ltd. has announced the appointment of Aalok Bhan as the Director & Chief Marketing Officer. 

In his new role, Bhan will oversee Max Life’s product, branding and corporate communication operations with the objective of strengthening customer-oriented product design strategies, brand positioning and marketing endeavours.

Based at Max Life Insurance’s corporate office in Gurugram, he will be directly reporting to Prashant Tripathy, Managing Director & CEO, Max Life Insurance. 

Having joined Max Life in 2012 as part of the Executive Management Committee, Bhan transitioned to establish Max One in 2013. After a brief stint as the Head of Products, Customer Marketing and Corporate Communications, in October 2016 he assumed the responsibility of Chief Distribution Officer at Max Life. 

Under Bhan’s leadership, Max Life's distribution footprint witnessed exponential expansion across the nation. He was responsible for managing agency and all bank partnerships that fortified the company’s multi-channel distribution architecture, further growing its market share. 

Speaking on the appointment, Prashant Tripathy, Managing Director and CEO, Max Life Insurance said, “Leveraging his long-standing expertise of over two decades in the financial services and banking space, we are pleased to have Aalok take on the new role at Max Life Insurance. He has a clear vision for the future of insurance marketing and communication and the ability to build strategic teams to execute on that vision. His appointment underscores our commitment towards scaling up from within and makes the company well positioned in a cluttered marketplace. We look forward to sustaining our strong working relationship.”

Commenting on his appointment, Aalok Bhan said, “The industry is realising the need to establish a deeper connect with new-age consumers, rendering more opportunities to be creative in our branding and communication strategies. I am positively thrilled to accept the new role and look forward to advancing the development and execution of our company strategies with greater dynamism going forward. As I continue my association with Max Life Insurance, I only wish to express gratitude for the immense faith that has been exuded in my capabilities by the management.”

Prior to joining Max Life Insurance, Bhan worked with Dresdner Bank AG, India, as the CEO (designate) and Managing Director. Post this, he went on to establish FAB Advisors in mid-2009. He also had brief stints at ABN Amro, Royal Bank of Scotland (post buy over of ABN) from 2001-08 and has worked with Standard Chartered Bank for a decade (1991-2001).  

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Reliance Broadcast Network Limited announces Asheesh Chatterjee as Chief Business Officer

Chatterjee will take up the new role in addition to his current responsibility of serving as Chief Financial Officer of the company

Asheesh BIG FM

Reliance Broadcast Network Limited (RBNL) announces the appointment of Asheesh Chatterjee in the role of Chief Business Officer in addition to his current responsibility of serving as Chief Financial Officer of the company.

During the last year, Chatterjee has been instrumental in bringing together his rich experience and understanding of the media industry to guide the revenue and business support teams across the company apart from his usual role of managing finance, legal, IT & digital transformation. With his deep knowledge of the business since the past eight years, Chatterjee has been contributing in developing practices to help both the radio network’s external as well as internal stakeholders to increase business efficiency, manage costs effectively and deliver great services to clients.

Commenting on taking on the additional role, Chatterjee said, “It’s a pleasure to be taking on the additional position of Chief Business Officer at the company with which I have been associated for 8 years. In keeping with BIG FM’s core ethos, I intend to give it my best in taking the company into its next phase of development.” 

Speaking about Chatterjee’s appointment, Abraham Thomas – RBNL CEO said, “Since his appointment in 2011, Asheesh has been an asset to the company, significantly contributing towards developing practices that enhances business efficiency, manage costs effectively and deliver great value to clients. Over the last year, he has driven the Revenue, Finance and Business support teams to meet the company’s objectives.”

Aamir Khan announced as PhonePe’s brand ambassador

Khan’s presence in the TV ads and his mass appeal as a national icon will help PhonePe create awareness about the benefits of digital payments for users across India

PhonePe

PhonePe, the payments platform has announced Bollywood superstar Aamir Khan as the face of its brand. PhonePe is also an official co-presenting sponsor for the television broadcast of VIVO IPL 2019, and will be launching a series of new TV ads featuring Khan during this season. 

Khan’s presence in the TV ads and his mass appeal as a national icon will help PhonePe create awareness about the benefits of digital payments for users across India. 

Commenting on the announcement, Sameer Nigam, CEO and Founder, PhonePe said, “Aamir Khan is among the world’s biggest superstars today. He is a highly renowned actor who is known for doing path-breaking work in his industry. In his personal capacity too, Aamir has been instrumental in creating awareness about many important social issues in India. His name is synonymous with sincerity, hard work and dedication to his craft. These are values that are completely in sync with PhonePe’s ethos of trust, security and reliability, therefore we felt that Aamir is the perfect brand ambassador for our company as we look to introduce Digital Payments to a billion Indians.”   

He further added, “We are also very excited to be part of VIVO IPL 2019. Cricket is the most popular sport in the country and VIVO IPL is the biggest sporting event of the year. Thus, we feel it is a great platform for us to launch our new brand campaign with Aamir and create awareness about the PhonePe platform.”

Khan said, “PhonePe stands for innovation and trust and has been instrumental in simplifying digital payments for millions of Indians in a very short span of time. I have closely been following PhonePe’s amazing journey and am delighted to be a part of their phenomenal growth trajectory.” 

Proctor & Gamble puts its Secret deodorant account up for review

Wieden & Kennedy formerly handled the business which was won from Leo Burnett in 2015

Proctor and Gamble

According to news reports Proctor & Gamble has put its Secret deodorant account up for review. The business was handled by Wieden & Kennedy after it won the account from Publicis Groupe-owned Leo Burnett in 2015.

It is not yet known which agencies are in the running for the Secret business, although reports suggest WPP's Berlin Cameron could be a contender as it has recently done a campaign for the brand in support of equal pay for women.

 As per reports, P&G said in a statement, "We are exploring options for our Secret advertising as we seek to more effectively and efficiently connect with our consumers," "This decision is consistent with P&G's broader agency reinvention effort. We still very much value our partnership with W&K. They remain a close and important P&G partner on Old Spice and Olympics."

Wieden & Kennedy has handled the Old Spice business since 2006 and took over P&G's corporate Olympics advertising in 2010. 

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M&C Saatchi Sport & Entertainment names Seth Jones as creative director

Prior to this, Jones was with AnalogFolk; he will be responsible for the agency’s total creative outputs

seth jones

M&C Saatchi Sport & Entertainment has appointed Seth Jones as creative director, as per media reports.

Prior to this, Jones was with AnalogFolk. He will be responsible for the agency’s total creative outputs and will be reporting to UK chief executive Jamie Wynne-Morgan.

Jones has worked with brands like Nike, PepsiCo, Lucozade and Sainsbury’. 

Before Analog Folk, he has worked with Tribal Worldwide and Elvis Communication.

This comes closely to the agency’s other changes at the senior level.
 

Smriti Mehra elevated as Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Mehra returned to Network18 Group last year

Smriti

Smriti Mehra has been elevated as Executive Vice President, Focus at Network18 to head revenue. After stints with Discovery Channel, Arré and Turner Broadcasting, Mehra returned home to Network18 Group last year. 
She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.
 
Mehra brings with her over 16 years of experience as a Sales Professional with a demonstrated history of working in the broadcast media industry. During her first stint with Network18, Mehra was National Head for CNBC-TV18 Focus.
 
Commenting on the appointment, Mehra said, “I’m so very excited to be taking on this role as I think Network18 Focus has pioneered the concept of partnering with clients to create platforms of engagement for brands and businesses. And I look forward to working with the fabulous team at Network18 and create more firsts and bigger properties.”
 
Mehra has done Masters in Management from Symbiosis Institute of Management Studies.

Ketchum Sampark President Girish Huria to step down: Sources

Prior to Ketchum Sampark, Huria was Head of Communications at ebay India for over three years

by Ruhail Amin
Published - 1 day ago
girish huria

Girish Huria, President Ketchum Sampark, is all set to bid adieu to the organisation after a stint of over 18 months with the group.
 

Highly placed sources have confirmed this development and his last working day with Ketchum Sampark is said to be March 31.
 

Prior to joining Ketchum Sampark, Huria was Head of Communications at ebay India for over three years. He has also worked with Avian Media as COO, and Genesis Burson Marsteller as Managing Partner.
 

A post graduate in Marketing & Finance from ICFAI Business School, Huria has over 19 years of experience in public relations and advocacy. His next move is not yet known.

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Punya Prasun Bajpai to step down as Editor-in-Chief of Surya Samachar: Sources

As per sources, March 31 would be Bajpai’s last day in office

Punya Prasoon

Veteran journalist Punya Prasun Bajpai, who joined Surya Samachar as its Editor-in-Chief recently, will be stepping down from his role.

Highly placed sources have confirmed this development and said that March 31 would be Bajpai’s last day in office.

Prior to this role, Bajpai was associated with ABP News where he hosted the show ‘Masterstroke’. Bajpai has also served stints at Aaj Tak, Jansatta, Sunday Observer, Sunday Mail, Lokmat, Zee News and NDTV.

Discovery India and Dailyhunt launch unique short-form video destination, Discovery Plus

The multi-year agreement, exclusive for the featured short-form content on Discovery Plus, will offer scalable monetization opportunity to the two organizations

Discovery Plus

Discovery Communications India (DCIN), has entered into a unique partnership with Dailyhunt. DCIN has introduced a video destination named Discovery Plus on the home page of Dailyhunt App offering exhilarating short-form video content especially customized for the digital audiences in India.

The content across Discovery’s strong verticals of Outdoor, Food, Wildlife, Science, and Military is currently available in five languages namely English, Hindi, Tamil and Telugu, and Bengali. This win-win partnership will help DCIN immediately expand its footprint on the digital domain in India leveraging 153 million monthly user base of Dailyhunt platform.

On the other hand, Dailyhunt will be enriched with the unrivalled content library and upcoming titles of Discovery thus helping nurture passionate communities looking for factual entertainment on digital media. Within 9 days of the soft launch, the Discovery Plus section has received more than 50 million views and more than 4 million unique users visited the Discovery Plus section on the Dailyhunt app. DCIN aims to refresh videos on Discovery Plus, ranging from 1-5 minutes, on a daily basis to engage with the emerging superfans community.

Talking about the initiative, Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International, said, “The partnership with Dailyhunt offers us an exciting opportunity to understand, analyze and explore India’s burgeoning digital play. We are delighted with the initial trends, they further reinforce our belief that Discovery’s content offers an immense unexplored potential for the digital domain in India.”

Umang Bedi, President, Dailyhunt, said, “At Dailyhunt, we are super excited about this partnership with Discovery. We understand Bharat and its content needs the best and we feel very confident about Discovery’s content being a massive hit with vast diaspora of India. This partnership is completely aligned with our overall content plans of providing unique, exclusive, high-quality content from great content partners like Discovery as we rapidly scale our business.”

The multi-year agreement, exclusive for the featured short-form content on Discovery Plus, will offer scalable monetization opportunity to the two organizations.

Saatchi & Saatchi Focus rebrands as Publicis Business & Publicis Health

This will add to Publicis Groupe’s comprehensive offerings to clients, which include creative, digital, PR, activation and production services, as well as media and digital transformation

Publicis Business and Health

Building on the Publicis Groupe philosophy of Power of One, with customers at the centre of everything they do, Saatchi & Saatchi Focus, an award-winning, specialist knowledge-based communication agency has officially been rechristened to Publicis Health & Publicis Business. Their B2B, IT, Talent and Healthcare communication expertise over the last 20 years will add to Publicis Groupe’s comprehensive offerings to clients, which include creative, digital, PR, activation and production services, as well as media and digital transformation.

Publicis Health will support the health and wellness verticals for the agency and would function out of its offices in Mumbai and Bangalore. It currently services an array of clients including Novartis, Sanofi, Abbott, Wockhardt, Clinton Foundation among others. Meanwhile, Publicis Business will cater to the B2B, IT and Talent space and would operate out of its office in Bangalore. It manages clients such as Bosch, AIS, ICICI Bank, Coats, thyssenkrupp, Sonata Software, Infosys among others.

Speaking on the development, Srija Chatterjee, Managing Director, Publicis Worldwide India, said, “This initiative is an indication of our focus on being seen as an integrated solutions provider offering full-service capabilities under one roof. In keeping with the Power of One philosophy, the new entities will work seamlessly across our offices and assist in enhancing brand advocacy and growth of our Healthcare and B2B clients in India.”

Saatchi & Saatchi Focus has been around for over two decades catering to the communication requirements of B2B clients who understood their business processes and were able to provide sales support. It later branched out into Talent Branding and Healthcare verticals. The agency works with several IT, Engineering and Pharma & Healthcare majors across the country and overseas.

Publicis Health is one of the four critical pillars as part of the Groupe’s core global strategy. Its goal is to create attitude-changing dialogues around health & wellness. Further, its mission is to deliver ideas of purpose that compel positive actions by the target audience towards better health. The unit comprises a diverse talent pool that thrives on relevant insights and remains intellectually curious to put out life-changing communication in the marketplace.  

Publicis Business works across Publicis Groupe clients to offer specialised solutions that are category-leading in the marketplace. The unit has been steadfast in its purpose of providing relevant, original, and impactful communication to its clients over the years.

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DCMN India bags media duties for FanFight

The account will be serviced from the Gurgaon office of DCMN

DCMN

DCMN India, a growth marketing partner to digital-first brands, has bagged the media duties for FanFight, a fantasy sports start-up.

The mandate involves managing the media duties across multiple channels for FanFight and establishing it as a leading player in the Indian market. The focus will be on brand building as well as delivering performance for FanFight.

The account will be serviced from the Gurgaon office of DCMN and will be led by Bindu Balakrishnan, Country Head, DCMN India. The pitch process was held in Gurgaon.

FanFight is all set to launch a pan-India campaign to connect with its audiences and indulge them in fantasy sports, especially when the country is all set to witness IPL Season 12 and Cricket World Cup in 2019.

Akhil Suhag, CEO & Co-Founder, FanFight said, “We are extremely happy to partner with DCMN India. We were looking for growth partners who understood our need to drive performance with branding in our unique and competitive market. We believe there is a great synergy between DCMN India and FanFight, and are looking forward for a great partnership.”

Bindu Balakrishnan, Country Head, DCMN India, says, “DCMN India is very happy to have FanFight on board and we are looking forward to a great partnership and some exciting campaigns in the coming months. India is a nation of cricket lovers, and fantasy cricket games like FanFight allow users to use their knowledge and research of players to create their own teams, and then see whether their assumptions paid off in the actual match or not. It’s an exciting genre. With the cricketing season just around the corner, the time is right for FanFight to take the next step in its growth – and DCMN is right by them to help them realise their goals. In the coming months, DCMN and FanFight will work closely together to drive increased brand awareness as well as performance in terms of installs and app engagement. With our clear focus on digital brands and our vision of growing the market leaders of tomorrow, we believe we have the right approach to take FanFight to the next level.”

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