Martin Sorrell's S4 Capital set for greater expansion in 2021

The company has seen a rise in billings in the first half of FY 19 as Sorrell lauds “The power and relevance of the faster, better, cheaper, digital-only unitary advertising model"

e4m by exchange4media Staff
Updated: Sep 12, 2019 11:42 AM
S4 Capital

Martin Sorrell-led S4 Capital has reportedly clocked a gross profit of £70.19m, an increase of 44% in the first half of the FY 19, as the former WPP CEO lauded “The power and relevance of the faster, better, cheaper, digital-only unitary advertising model.” The company's Asia business reported a profit of £5.98m, an 154% rise.

Operational EBITDA before central costs dropped 8.5% to £12.10m, top-line growth, while operating loss stood at £8.8m, as the firm has aggressively invested in staff, with the headcount jumping from 855 to 1375.

In a statement, the firm said, “The company has continued to invest heavily in human capital, as it geared up for even greater expansion in the second half of the year as a result of strong client demand and geographic expansion. This will support even stronger anticipated revenues and gross profit growth in the second half of 2019, which have already been signaled in the very strong results for July.”

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