LG appoints PHD as Global Media Agency of Record

PHD will be responsible for media planning and buying for the full portfolio of LG products in over 50 international markets

e4m by exchange4media Staff
Updated: Nov 13, 2019 2:46 PM

10.9k

PHD

LG Electronics Inc. (LG) has named PHD its Global Media Agency of Record following a competitive market review that included Dentsu, Horizon and Carat.

The appointment will see Omnicom Media Group owned network manage media planning and buying duties for the full portfolio of LG products in over 50 international markets.

Effective from January 2020, PHD will be tasked with supporting LG’s global growth through media, strategy, technology and data expertise. The assignment will see a global team of strategy leads based in key markets, in addition to a central team managing the business from a global hub in Seoul.

The appointment spans all regions, with Australia, Canada, Germany, India, Italy, Mexico, Russia, Spain, the UK, the US and Vietnam being amongst the 50+ markets. LG will continue to use Korean agency HS Ad for local activations.

“We are delighted to partner with LG on their global media duties,” said James Hawkins, CEO of PHD APAC. “The company is a perfect example of the truly global and iconic brands born out of Asia-Pacific, and we are excited to partner with them on their continued growth and success in over 50 international markets.”

Philippa Brown, CEO of PHD Worldwide, said: “Wins like these truly demonstrate PHD’s network capabilities. We are excited to work with LG on fulfilling its vision of becoming a faster and smarter global brand of the future, while seamlessly delivering on its brand promise of ‘Life’s Good’.”

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube