Kellogg’s creative account moves to Ogilvy from JWT
The account will be handled out of Ogilvy’s Mumbai office
Kellogg’s India has awarded its creative duties to Ogilvy. It will include creative mandate for the brand’s breakfast cereals Cornflakes, Chocos, Muesli etc. The account will be handled out of the agency’s Mumbai office. The Kellogg’s account was earlier handled by J Walter Thompson.
Confirming the development, Mohit Anand, MD, India & South Asia, Kellogg’s, says, “After a successful partnership for many years, Kellogg’s and JWT have mutually decided to part ways. Together, we have built Kellogg’s brand in India, proudly making it a household name. We will always hold our creative collaboration in high regard and continue to wish each other success for the future. Kellogg’s will now be managed by Ogilvy as the brand looks towards charting an exciting future in India, while JWT, as part of their consolidation, will manage the Quaker brand for PepsiCo.”
Kellogg’s in India is a breakfast cereal brand and offers foods under ‘ready-to-eat’ cereals and ‘hot breakfast’ categories. Known for its flagship brand Kellogg’s Corn Flakes, its other brands include Kellogg’s Chocos, Kellogg’s Honey Loops, Kellogg’s Special K, Kellogg’s All Bran Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oat-bites. Its 'hot breakfast' portfolio includes Kellogg’s Oats which is available in both, plain and flavoured variants. Kellogg's also forayed into snacks by introducing Pringles® in India.
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