INOX to deploy Dolby Multichannel Amplifiers

INOX will be the first Indian cinema chain to acquire the versatile DMA

e4m by exchange4media Staff
Updated: Feb 27, 2020 4:00 PM
Inox Dolby

INOX Leisure Limited has extended its strategic partnership with Dolby.

INOX will be deploying Dolby’s latest and best in class Dolby Multichannel Amplifiers (DMA). In the process, INOX will be the first Indian cinema chain to acquire the versatile DMA.

The DMA’s are D Class digital amplifiers which have a smaller footprint that can save a lot of rack space and hence real estate, air conditioning and power consumption.

Alok Tandon, Chief Executive Officer – INOX Leisure Ltd said: “Technology is the cornerstone of our business strategy, and cinema sound plays an extremely critical part in the overall cinema viewing experience. I am delighted to share that we are further strengthening our association with Dolby with the acquisition of Dolby’s multi-channel amplifier. As we become the first cinema chain in the country to use these versatile amplifiers, we are all set to be more energy efficient, cost efficient and space efficient. We are proud to pioneer one more technology intervention into the country with this deployment.”

Dolby offers a full range of imaging, content management, and accessibility solutions to give audiences an immersive cinema experience to date with 700+ Dolby Atmos Screen installed or committed in India & over 700+ Dolby Atmos titles in 6 Indian languages.

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