Facebook's Mark D’Arcy Gets Expanded Role as VP of Global Business Marketing

D’Arcy will continue to lead creative efforts as CCO and also be responsible for all marketing functions of Facebook's global business

e4m by exchange4media Staff
Updated: Jul 27, 2018 3:00 PM

Facebook’s in-house creative agency, Creative Shop’s Vice President and Chief Creative Officer, Mark D’Arcy, moves into expanded role as the platform’s VP of Global Business Marketing. He will co-lead the Creative Shop team with Carolyn Everson, VP of global marketing solutions and report to David Fischer, VP of business and marketing partnerships at Facebook.

D’Arcy has managed Creative Shop for seven years, and will now take on responsibility for all marketing functions for the global business marketing division. This includes four regional and six centralised functions.

“I’m thrilled about the opportunity to lead our global business marketing team. The role is a natural progression of what I love to do — helping businesses tell great stories. It’s an exciting challenge to develop new marketing programs and tools for all businesses — from the world’s most established brands to small businesses and entrepreneurs — that use our platforms to grow,” said D’Arcy.

Welcoming D’Arcy, Fisher said, “We’re delighted to welcome Mark to this new role. “I’ve had the pleasure of watching him transform Facebook’s role in the creative community over the last seven years. He’s a proven leader and talented storyteller who will bring a vital perspective to our business marketing programs.”

D’Arcy joined Facebook in 2011 after a seven-year stint at Time Warner’s global media group as CCO. In 2012, he established the platform’s Creative Council, an agency outreach program designed to bring the agency creative community closer to the brand. Prior to Time Warner, he spent the first 15 years of his career as a writer and creative director at agencies around the world. He is also a member of the Adcolor board.

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