DDB Mudra bags creative mandate for Danone's Protinex

The agency will bring in its expertise to strengthen the brand’s communication and architecture

e4m by exchange4media Staff
Updated: Sep 28, 2020 2:19 PM
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Protinex, the nutritional supplement brand from the house of Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch. DDB Mudra will bring in its expertise to strengthen the brand’s communication and architecture.

Himanshu Bakshi, Managing Director, Danone India said “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating& drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein”.  

Anurag Tandon, Managing Partner, DDB Mudra West said, “Adult nutrition is a category with growth potential. Working with a name like Protinex is a matter of pride for us since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective on how to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

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