Concept PR appoints Kapil Unnikrishnan to lead the Digital business

Prior to this, Unnikrishnan was associated with Mindshare as Director of Social Media

e4m by exchange4media Staff
Updated: Feb 6, 2020 4:35 PM

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Kapil Unnikrishnan Concept PR

Concept PR, one of India’s leading PR consultancies, has announced the appointment of Kapil Unnikrishnan to lead the digital communications mandate for the company’s array of clients. He will be based out of the company’s headquarters in Mumbai.

Kapil comes with over 10 years of experience in digital & social media marketing and his focus will be to scale the digital operations of the agency. He has not only set up the advocacy and digital content practice for more than 50 clients during his stint at Mindshare, he has also led the social media mandates for leading Indian and international brands including Kellogg's, Castrol, Bajaj Auto, Cipla HealthCare, Aditya Birla Capital, Hong Kong Tourism, Star Network among others.

During his career, Kapil won accolades and awards for his clients at various leading media and advertising forums like Goa Fest, Emvies –The Advertising Club. He completed his Masters in Marketing and Business Management from NLDIMSr.

“We are delighted to have Kapil join the Concept PR family. Digital communication is entwined with PR in a way that is indispensable yet distinct. Given the nuances of this dynamic new-age medium, it is imperative that we are able to offer our clients focused and effective solutions to complement their communication gambit. We are confident that our digital business will now acquire a new dimension with Kapil’s vision. Coming with rich experience in digital media, Kapil’s expertise will be a great addition to our leadership team and our growth journey,” said Ashish Jalan, Managing Director, Concept PR.

Speaking on his appointment, Kapil Unnikrishnan added, “It’s an exciting start for me. Content marketing has and will always play a pivotal role in the entire spectrum of digital media. The dynamic nature of this business allows you to keep experimenting and challenging yourself to bring freshness to the table. It’s a great area of opportunity for brands who want to scale up in the digital content space and this makes my role even more interesting.”

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