CarToq appoints Mudit Seth of SilverPush as their Chief Marketing Officer and Partner
Seth will oversee CarToq’s domestic and global expansion along with marketing activities to drive customer traffic across the brand’s media properties
Published - Aug 13, 2018 5:12 PM Updated: Aug 13, 2018 5:12 PM
Automobile platform, CarToq, has appointed Mudit Seth as their Chief Marketing Officer and Partner. He will oversee CarToq’s domestic and global expansion along with marketing activities to drive customer traffic across the brand’s media properties. He will head alliances and tie-ups with auto brands across the country.
Seth has over 12 years of digital marketing, adtech and entrepreneurial experience. Prior to this, Seth co-founded SilverPush, a data driven marketing and measurement company, in 2012. At SilverPush, he led the company’s marketing function and was the driving force behind its international expansion and operations in the US and Philippines.
Commenting on the new appointment, Nitin Srivastava, CEO, CarToq said, “We are pleased to have Mudit on board as a partner in the senior management team. CarToq is on a hyper growth path in the automobile media space. Over the last 18 months we have become the largest engagement platform for car and bike owners and enthusiasts and aim to reach an audience base of over 30mn before the end of 2018. With such aggressive growth plans, we needed experienced top management muscle to drive our expansion plans aggressively. Mudit’s varied industry experience in business development, strategy, core marketing and strong expertise in driving growth are great value additions to CarToq and our team.”
Since his exit from SilverPush in 2016 till date, Seth has consulted a number of adtech ventures on business development and strategy. Earlier he was associated with Tyroo as the head of global business and strategy for over a year. During his project engagement with Tyroo, Seth actively worked on developing new products and its international expansion in the US and SEA along with establishing a new positioning for Tyroo as a product and tech focused company.
On his new role as at CarToq, Seth said, “CarToq is the fastest growing automobile content platform in India today with an aggressive growth rate of 20% every quarter. We are witnessing an increased interest from automobile manufacturers, dealerships and brands, who see us as an effective Top-of-the-Funnel media solution to tap into the growing audience base of existing and potential auto buyers. I am delighted to be a part of CarToq’s growth trajectory and to be able to contribute to its vision. We have already launched operations in Indonesia and plan to expand to three new countries by the end of 2019. We have been to crack growth and monetization with right balance and plan to productise our content pillars as ready content play book."
CarToq recently launched its Hindi platform for auto enthusiasts and buyers in tier II and III cities in the country. Easily accessible on smartphones, tablets and desktop devices, the Hindi platform has grown by 100 per cent month on month, crossing over a 3 million visits in July (source- Google Analytics) making it the fastest-growing platform in the vernacular category. The platform’s digital audience currently comprises 78 per cent male and 22 per cent female from Tier 2 and Tier 3 cities. Interestingly, nearly 75 per cent of this vernacular speaking audience is in the age bracket of 25–34 years, followed by 10 per cent aged between 35-45 years. Given the increased interest from tier II and III cities in India, CarToq plans to launch more vernacular content platforms later this year. The brand has recently expanded its operations in Indonesia too.
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