adidas signs heptathlete & Asian Games 2018 gold medalist Swapna Barman

The brand is supporting Barman by designing customised high-performance footwear for her. Barman has 6 toes on each foot.

exchange4media Staff 06-November-2018

SwapnaAdidas

After announcing deals with sprinter Hima Das and football club Real Kashmir FC, adidas India continued to add to their partnerships by signing India’s first gold medal winning heptathlete Swapna Barman who won the gold at the recently held Asian Games in Indonesia.

Swapna Burman came into the limelight when she became the first Indian heptathlete to win an Asian Games Gold at the 2018 Asian Games in Indonesia. Not only did her spectacular win get everybody’s attention but so did her 12 toes (6 on each foot), which in spite of being a challenge, weren’t able to diminish her spirits. Swapna won admiration and accolades for battling physical discomfort and pain to create history.

Over the last two months, adidas has worked extensively with authorities in India and their own athlete services lab at the headquarters in Germany to seek a solution for Barman. The brand has decided to support her by designing customised high-performance footwear and shall be providing her with seven unique pairs, one each for the seven different events of heptathlon.

Barman recently visited the adidas athlete services lab in Herzogenaurach, Germany, where a detailed footwear analysis was carried out. The customised footwear made especially for Swapna after this analysis means she will no longer have to squeeze her six toes into shoes made for five toes.

On Barman’s return, Sean Van Wyk, Senior Marketing Director, adidas India, while interacting with media said, “At adidas, we believe that ‘through sport, we have the power to change lives’ and Swapna is a great example of this. We are extremely happy to welcome Swapna into the adidas family. On this journey with her, we shall, together, inspire today’s youth to take to sports and create a positive change in and around their lives.”

Wyk added, “We salute her spirit and what she has achieved despite the challenges. We would like to help her in her journey by providing the best products tailored to her needs that shall enable her to maximize her potential. The customised solutions for Swapna have been crafted keeping in mind size, pressure points and cushioning requirements to provide her the perfect fit, comfort, and traction. This is just a step to reiterate our brand’s obsession to provide athletes, teams and consumers with only the best products, services and experiences”  

Speaking about her association with adidas, Swapna Burman said: “It’s an honour for any sportsperson to be associated with the adidas family. I realized my dream of winning a gold medal for India, now I am preparing to fulfil my next dream of winning an Olympic Gold for India. I am looking forward to train and compete in my new footwear and with the continued support from adidas I am sure I shall continue improving as an athlete.”

Commenting on the association, Namrata Parekh, Co-founder and Director of Meraki Sport and Entertainment, the company which manages Barman, said, "we have been working with Swapna since 2017 and we are delighted to have a brand like adidas coming forward to support her for her footwear and other performance requirements. We'd like to thank her coach, Mr. Sarkar, GoSports Foundation and Sports Authority of India for all their help and guidance in making this happen.”

Recently, adidas signed sprint sensation Hima Das to support her in her journey towards becoming the best sprinter in the world. In addition, the brand partnered with Real Kashmir, the first team from Kashmir to ever qualify for I-League.

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Uniqlo appoints India Marketing Head ahead of 2019 launch

The Japanese fashion retailer has chosen Shantanu, ex Senior Brand Manager at Procter & Gamble, Greater China, to head its India marketing operations

Venkata Susmita Biswas 33 minutes ago

Uniqlo

Ahead of Uniqlo’s India launch in the last quarter of 2019, the Japanese fashion retailer has appointed a marketing officer for its India operations-- Shantanu. 

Shantanu, an alumni of the Indian Institute of Management, Calcutta, has 14 years of diversified leadership experience in the FMCG space in Asia. Prior to joining Uniqlo, Shantanu was the Senior Brand Manager, Haircare, Procter & Gamble, Greater China. He joined P&G first in India in 2008 as Assistant Brand Manager for Tide. 

Shantanu announced his move to Uniqlo by updating his professional profile on LinkedIn. He has taken up the role of Marketing Director for Uniqlo India.

Uniqlo has around 2,000 stores in 19 markets worldwide, including the United States, the UK, France, Germany, China and Canada. The first Uniqlo story in India will be located in Delhi.  
 

Susmita is a digital marketing reporter at exchange4media. She writes on latest developments in the ever-changing world of digital media and in-depth stories on all things advertising.

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The Editors Guild of India has announced its list of new members

With an aim to strengthen the organisation, editorial leaders from across the news and media sector to are invited to apply

exchange4media Staff 15 hours ago

EditorsGuildofIndia

The Editor's Guild of India has announced its list of new members. Other members include Mukund Padmanabhan and Sonia Singh. With an aim to strengthen the organisation and introduce new members, the Editors Guild of India has also invited editorial leaders from across the news and media sector to apply. Applications will be reviewed by a three-member credentials committee headed by TN Ninan and will be approved by the Executive Committee.

Application details can be found on their website: https://editorsguild.in/

Here is the full list of new members:

Alok Joshi

Amit Baruah

Brajesh Kumar Singh

DK Singh

Harvir Panwar

Jyoti Malhotra

Kumkum Chadha

Maneesh Chhibber

Meera Devi

Nandagopal Rajan

P Vaidhyanathan Iyer

Raghavan Srinivasan

Rakesh Sinha

Rama Lakshmi

Ruben Banerjee

Sanjay Pugalia

Shailesh Dobhal

Shaji Vikraman

Shalini Langer

Shyamal Majumdar

Smita Prakash

Sugata Srinivasaraju

Vandita Mishra

YP Rajesh

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Rohitash Srivastava appointed as the Planning Head of Ogilvy North

Srivastava was previously the National Head of Planning at Orchard Advertising, based in Bangalore. 

exchange4media Staff 17 hours ago

Rohitash ogilvy

Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit. Srivastava was previously the National Head of Planning at Orchard Advertising, based in Bangalore. 

An alumnus of SRCC and MICA, Srivastava has explored the domain of strategy from various perspectives. As a communication planner in agencies like DDB, McCann and Leo Burnett; as a strategy consultant when he co-founded Water Consulting (now Interbrand India); and as an experience strategist when he led the function for SapientNitro in India.

Srivastava believes in solutions that are powered by creativity and his portfolio also reflects this belief and diversity of experience - with work for brands like Amazon, Saffola, Thumbs Up, Limca; digital acts for British Airways, Nestle, Grants Whisky and even digital transformation programs for clients like the Taj Group of Hotels. His work has been awarded multiple times at the Effies (including the Grand Effie), APAC Effies, WARC and features in the Facebook India case study playbook.

Kapil Arora, President, Ogilvy North said, “Getting a multi-faceted planning lead like Rohitash on board, is in line with the One-Ogilvy approach to building brands, with strategic planning stringing together our channel-agnostic thinking and solutions. I’m looking forward to working with Rohitash in our Gurugram office, as he brings in an infectious energy, an envious track record and our shared passion for the creative product, as a means to deliver on client business objectives.”

Commenting on the appointment, Prem Narayan, Ogilvy India Planning Lead said, “Clients today are looking for seamless end to end marketing solutions. An ideal strategic planner needs to have core brand building skills to craft big culture shaping brand ideas and have a sharp understanding of new media, data and technology to create great brand experiences. In Rohitash, we have someone who straddles both brilliantly. What I found refreshing in him is his ability to 'simplify', in a marketing world that is getting rather complicated. Above all, he is a happy person who we feel will build a happy culture. That is very important for us at Ogilvy.”

On his part, Srivastava sees his move to Ogilvy as an opportunity to further unleash the potential of its impressive portfolio of clients. He says, “Even before I started a conversation with Ogilvy, I was aware that they have a huge leverage with clients, a great culture and some of the best talent in the country. What I wasn't prepared for, was to meet a bunch of people who were unanimously obsessed about just one thing - their product. I am excited to be part of this team and my ambition for Ogilvy North is to build a cutting edge strategy team that further sharpens the work and leads to client solutions that help build business.”

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P V Vijaykumar, VP, Initiative Mumbai no more

He had two successful innings with Initiative, from 1995 to 1997 and again from 2003

exchange4media Staff 19 hours ago

PV

P V Vijaykumar, VP, Initiative Mumbai passed away on Tuesday. PV, as he was fondly called, was battling illness for the last one year. 

He had two successful innings with Initiative, from 1995 to 1997 and then again from 2003 onwards. 

He started off heading the media operations for Bajaj Auto in Mumbai, then moved to Chennai to head the Chennai operations. 

More recently, he was managing Union Bank, Dr. Batra and BPCL accounts. 

PV’s commitment and dedication made him popular with both clients and his team members alike. Jovial and fun loving, he will be remembered for his warmth and his characteristic sense of humor. 

A statement by his company said: “We have lost a colleague, a dear friend and a true fighter. Our heart goes out to his wife and young daughter and we hope that they will find the strength to deal with this irreparable loss. Let’s keep them in our thoughts and prayers.”

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Former Lowe Lintas Chairman and CCO Arun Iyer launches new VC, Spring Marketing Capital

The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups

exchange4media Staff 1 day ago

ArunIyer

Former Lowe Lintas Chairman and CCO, Arun Iyer has teamed up with Raja Ganapathy, former Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta to launch their own Venture Capital, Spring Marketing Capital, according to news reports.

This development adds to the growing trend of top executives branching out to start their own ventures. According to reports, the VC will provide capital and consultancy services in the areas of marketing and branding to new technology start-ups. It is believed that Spring Marketing Capital already has several assignments including from Healthkart and BYJUs.

The fund has a target corpus of $30 million, which it plans to invest across five to seven startups every year under ticket sizes ranging from $1-2 million. Ganapathy's team is believed to have already had the backing of several investors and is at the advanced stage of finalising LLPs. The VC is expected to close $20 million by June 2019.

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Manu Sawhney appointed as new CEO of the International Cricket Council

Sawney will replace the incumbent David Richardson, who will be stepping down after the World Cup in July

exchange4media Staff 1 day ago

ManuSawhney

Manu Sawhney has been appointed as the new Chief Executive Officer of the International Cricket Council. Sawney will replace the incumbent David Richardson, who will be stepping down after the World Cup, according to reports.

According to a statement by the ICC, Sawhney, the former CEO of Singapore Sports Hub and Managing Director of ESPN Star Sports, will join the organisation next month before formally stepping into Richardson's role in July.

Sawney's appointment was confirmed following a global search and appointment process headed by ICC Chairman Shashank Manohar and the Nominations Committee.

In his 17 years with ESPN Star Sports as Managing Director, Sawhney was responsible for driving the business and growing revenue. In addition to this, he was instrumental in the global broadcast partnership deal with the ICC that ran from 2007-2015. He is also a non-executive director and member of the Audit Committee of Manchester United Ltd.

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Genesis Burson-Marsteller rebrands as Genesis BCW

The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe)

exchange4media Staff 1 day ago

GenesisBCW

Genesis Burson-Marsteller in India has announced its formal rebranding as Genesis BCW, effective immediately. The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe), one of the world’s largest, full-service, global communications agencies.

“We are excited to take on the BCW brand proposition as part of our new identity,” said Prema Sagar, Chief Executive Officer & Founder, Genesis BCW. “The respect, credibility, and leadership that brand Genesis has established in India will only grow further with the vision, energy and fresh offerings of BCW. We are incredibly excited about this next chapter.”

Founded in 1992 by Sagar, the 26-year journey of Genesis mirrors that of the public relations industry in India and tells a story of constantly pushing boundaries. Genesis has given the Indian industry some of its firsts: It was the first to develop proprietary tools for reputation management, the first to create and put into practice service quality measurements, the first to use technology and, more recently, the first to develop the one-of-its-kind Live! Newsroom. In 2005, Genesis PR became part of the Burson-Marsteller global network under the WPP Group and was rebranded Genesis Burson-Marsteller.

Genesis BCW will continue to be led by Sagar along with newly appointed Managing Director Deepshikha Dharmaraj. Together with the other members of the India Management Team, they will ensure continuity and excellence in the firm’s engagements with its clients, people, industry and community.

“In India, the Genesis brand is synonymous with PR excellence and as an employer of choice for up and coming communicators. The brand will continue to thrive and resonate in our industry as Genesis BCW,” said Matt Stafford, President, Asia-Pacific, BCW, to whom Sagar reports. “Our India team is on a roll. The end of year financial results for 2018 have just been finalized and Genesis BCW achieved its highest annual revenue growth in its 26 years of existence.”

BCW combines Cohn & Wolfe’s expertise in digitally-driven, creative content and integrated communications – across the consumer, healthcare and technology sectors – with Burson-Marsteller’s strength in public affairs, corporate and crisis management, technology and research.

A separate announcement on the formal rebranding of Cohn & Wolfe Six Degrees as Six Degrees BCW will be made soon.

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Sonal Dabral to lead Ogilvy APAC Creative Team

Dabral along with Reed Collins will lead Ogilvy's creative teams in Asia. This follows the exit of regional chief creative officer APAC Eugene Cheong

exchange4media Staff 1 day ago

sonal dabral

Ogilvy has appointed Sonal Dabral and Reed Collins to lead its creative teams in Asia, as per industry sources. This rejig in leadership follows the exit of regional chief creative officer APAC Eugene Cheong. An official announcement of the same is awaited. 

Dabral joined Ogilvy India from DDB in 2017 as group chief creative officer and vice chairman. In his new role he will oversee South and Southeast Asia, while Collins will continue to be responsible for North Asia. Dabral has worked extensively in Asia serving in leadership positions at Ogilvy Kuala Lumpur, Ogilvy Singapore, and Bates Asia-Pacific.

In the past Dabral has worked closely with Piyush Pandey who is now the global CCO for Ogilvy. Both Pandey and Dabral will be based out of India. 

Pandey took charge as global CCO of Ogilvy on January 1 2019. 

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Kartik Mahadev joins ZEEL as Marketing Head - English Cluster 

His previous stint was with Star Sports where he developed marketing and media strategy

exchange4media Staff 1 day ago

zeel

Kartik Mahadev has joined ZEE Entertainment Enterprises Ltd (ZEEL) as Marketing Head - English Cluster. 

He will report to Prathyusha Agarwal, CMO, ZEEL and Shaurya Mehta, Business Cluster Head – Premium channels, ZEEL. 

Mahadev joins ZEEL from Star Sports where he was the VP, Head of Marketing - Star Sports. At Star, he developed marketing and media strategy for brand ‘Star Sports’ and drove business outcomes for the premium sports business. He also launched the premium movies channel Star Gold SELECT. 

Mahadev started his career at Cadbury India, now Mondelez India, as an intern. He spent over 12 years there, where as Project Lead and Senior Brand Manager collaborated with AP regional and global category cross-functional experts towards end-to-end product development, design, and launch of a 'new to world' brand - Cadbury Bournvita Biscuits in India.

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Publicis India appointed as creative agency for Netmeds.com

The account will be handled from Publicis India's Mumbai office

exchange4media Staff 2 days ago

NetmedsPublicis

Leading online pharmacy, Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market. The account will be managed by the Mumbai office of Publicis India.

Commenting on the win, Pradeep Dadha, Founder & CEO of Netmeds.com said: “For us at Netmeds.com, the health of the nation is a priority, and we are working towards ensuring that every Indian has access to affordable and good quality medicines, no matter which part of the country they are in. We believe that our association with Publicis India is a key step towards helping us reach that goal with the right communication. With Netmeds Cup at the offing, we have started 2019 on high note and will continue to create new milestones with our creative collaboration with Publicis India.”

Adding his views, Suraj Pombra, Executive Vice President, Publicis Capital said: “Netmeds.com comes from a legacy of 100+ years of healthcare. In keeping with evolving consumer needs and leveraging the power of technology & modern logistics, Netmeds.com continues its tradition of serving the nation’s healthcare requirements. We at Publicis India feel honoured to have been chosen by Netmeds.com as their partner through the next part of their journey. The online pharmacy market is seeing increasing action and the category landscape is fast changing - we will be working with what is a fantastic client team through the challenges ahead to help Netmeds.com lead the change.”  

Netmeds.com is a fully licensed e-pharma portal that offers authenticated prescription and Over the Counter (OTC) medicine along with other health products. Netmeds is the “first-to-market” to offer a pan-India solution for the quick online purchase and fast delivery of prescription medications and has served more than 3,700,000 customers in more than 610 cities and towns.

 

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