Abhishek Joshi joins MX Player as CMO & Head of Business Partnerships

Joshi had quit Sony Pictures Network India in September as SVP and Head- Marketing, Subscription and Content Licensing- Digital business.

e4m by exchange4media Staff
Updated: Oct 26, 2018 3:00 PM
AbhishekJoshi

Times Internet’s MX Player has appointed Abhishek Joshi as CMO and Head of Business Partnerships.

Prior to joining MX Player, Joshi worked with Sony Pictures Network India as SVP and Head- Marketing, Subscription and Content Licensing- Digital business.

Joshi joined SPNI in June 2015 as VP & Head - Marketing & Analytics, Digital Business - OTT where he was heading a digital business leadership team and was responsible for shaping overall business strategy with core focus being on Marketing & Communications(online & offline).

Before SPNI, Joshi had worked with Zenga Media as Chief Executive Officer, and before Zenga, Joshi was a Senior Manager, On-Air Presentation, Research and Strategy at Max in 2007. He was later promoted as Assistant Vice President, Marketing, Sony Entertainment Television in July 2011.

He had also worked with Reliance Big Pictures, Sab TV and ABP Group.

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