9X Media appoints Kavita Vohra as Vice President – ABC Sales, North & East
Vohra will report to Pawan Jailkhani, Chief Revenue Officer - 9X Media
Published - May 9, 2019 2:56 PM Updated: May 9, 2019 2:56 PM
9X Media Pvt. Ltd. has appointed Kavita Vohra as Vice President – ABC Sales, North & East. Audience Brand Connect (ABC) is a specialised division that helps brands to create intellectual properties and narrate their brand stories beyond the 30-second ad format.
Vohra will further strengthen the ABC division in northern & eastern India. She will help brands to connect with their consumers by offering innovative brand properties with better shelf lives. Vohra will report to Pawan Jailkhani, Chief Revenue Officer - 9X Media.
Speaking on Vohra’s appointment, Jailkhani said, “I am pleased to announce the appointment of Kavita Vohra as VP ABC Sales North & East. Kavita’s wide experience across a spectrum of industries will be an asset to the ABC division which provides Clients a great platform to have unique, purposeful and entertaining engagements with their consumers. Our youth centric content and the wide reach across HSM (Hindi Speaking Market) through our music channels, has always given us better insights into this business.”
Prior to joining 9X Media, Vohra was responsible for driving media investments for Unilever India across genres except regionals. With an illustrious career spanning over 17 years, she has worked with key media agencies like Group M, Zenith Optimedia and Havas Media in planning and buying roles with a spectrum of clients like Bharti Airtel, Nestle, Hyundai and Samsung to name a few.
On her move to 9X Media, Vohra said, “Brands are looking for innovative solutions to connect and engage with consumers and I am delighted to be a part of Audience Brand Connect division of 9X Media which will bring this association alive.”
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