WPP AUNZ posts total net sales of $819.4 million for year ending December 31, 2019
The sale proceeds of Kantar AUNZ have been used to reduce gearing, return funds to shareholders through a special dividend and invest in the group’s new growth strategy, the financial report says
WPP AUNZ Limited has announced its financial results for the year ending December 31, 2019, and launched its new corporate strategy to return the business to growth and market leadership.
It has posted total net sales of $819.4 million, down 4.4%.
The financial report says the Specialist Communications segment, which includes technology brands AKQA and Aleph, have achieved strong performance consistent with trends across markets globally where clients are investing more heavily in marketing and advertising technology.
The sale proceeds of Kantar AUNZ have been used to reduce gearing, return funds to shareholders through a special dividend and invest in the group’s new growth strategy.
The Group has already commenced the transformation phase of its strategy announcing a new leadership strategy, restructuring of its New Zealand operations and establishing a Centre of Excellence to consolidate the technology consulting operations of the Group.
Jens Monsees, Managing Director and CEO, has said, “Over the last five months, I have been impressed by the capability and talent within our business. We must now power up our creative capability and traditional skill-set with technology to capture growing areas of e-commerce, technology and experience. As technology advances, the way consumers connect and communicate with brands is also evolving rapidly and that is why today we have announced a new strategy to simplify and scale our business and capture the new growth areas of the advertising, media and communications market.”
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