Venus Crème Bar asks citizens to vote in #MeraDeshMeriZemmedari campaign
The TVC will be aired from April 19 on all leading satellite TV channels
Published - 18-April-2019
Venus Crème Bar from the RSPL Ltd group has launched a brand campaign #MeraDeshMeriZimmedari to drive awareness among citizens about their responsibility towards the nation and the value of a single vote.
The campaign is the result of a month-long, ground-level study and interaction of the company with various stakeholders.
The study concluded that while a section of the population is aware and considers voting their fundamental right, a large section is still not entirely aware about exercising their franchise and does not consider a single vote impactful enough.
The television commercial would be aired from April 19 on all leading satellite TV channels (news and GEC) and will be available on the company’s digital platforms like YouTube, Facebook, Twitter among others.