UM Appoints Joshua Lowcock as its first Global Brand Safety Officer
Lowcock will lead UM’s global effort to protect brands’ advertisements from running in inappropriate contexts, put into effect global brand safety protocols for UM clients and work with all partners to ensure accountability to these standards
Published - Apr 11, 2018 8:52 AM Updated: Apr 11, 2018 8:52 AM
UM, the full-service marketing and media agency network of IPG Mediabrands, has announced the appointment of Joshua Lowcock as its global Brand Safety Officer, reporting to UM Global CEO, Daryl Lee.
Effective immediately, Lowcock will lead UM’s global effort to protect brands’ advertisements from running in inappropriate contexts, put into effect global brand safety protocols for UM clients and work with all partners to ensure accountability to these standards.
“Protecting brands in the digital 'Wild West' is more important now than ever before,” says Lee. “Joshua Lowcock brings a unique perspective to this – he is a passionate evangelist for digital media and, at the same time, holds digital media to the highest standards, in terms of brand safety and accountability to marketers. Joshua genuinely cares about this issue in the industry. I’m very pleased to appoint him as our first global Brand Safety Officer.”
”Our clients and their customers have a right to expect advertising to only appear in brand safe environments. In this role, I will be able to coordinate UM’s brand safety efforts across markets, hold partners accountable for protecting clients and brands and drive industry change,” says Lowcock, who is also U.S. Chief Digital & Innovation Officer, UM.
As digital investment increases across client categories and regions, and as more issues emerge as to digital’s vulnerabilities in a world of closed systems, the global brand safety officer will serve as a liaison across clients and platforms. In addition, this role will represent UM at industry organizations like the 4As to ensure adherence to the highest standards of brand safety, digital security and protection for clients and consumers.
Passionate about the convergence of media, digital, data and technology, Lowcock will continue to serve as Executive Vice President and U.S. Chief Digital Officer at UM. In addition to his brand safety role, he will continue leading digital strategy and innovation across all U.S. accounts including Coca-Cola, BMW, CVS Health, Sony, and USPS. Lowcock continues to be actively involved as an advisor for Rutgers University’s Big Data certificate program and VidCon as an advisory board member.
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