This Gandhi Jayanti, Dainik Jagran INEXT says #AawazUthao
The campaign aims at encouraging society to not remain a mere spectator of wrong things happening all around
Marking the occasion of Gandhi Jayanti, Dainik Jagran INEXT launched 'Aawaz Uthao' - a motivational campaign for its readers. The campaign aims at encouraging society to not remain a mere spectator of wrong things happening all around. Instead, raise your voice with Dainik Jagran INEXT as the platform that will help every citizen's voice be heard, everyone's issues addressed and the desired change affected.
The interesting creative for the campaign launch is garnering much interest among the masses. The newspaper used the three monkeys of Gandhiji, but the messaging comes across as contrary to the teachings otherwise attached to them.
* First Monkey says: Buraiyon Ko Dekho (see the bad)
* Second Monkey says: Buraiyon ko Suno (listen the bad)
* Third Monkey says: Buraiyon ke khilaf Aawaz Uthao (raise your voice against the bad)
The idea behind this campaign is to encourage people to not to ignore the bad and wrong things happening around them. And waiting for someone else to raise voice is also not an option. Following the Gandhi's principle of 'be the change that you want to see', the voice of the readers against all wrongdoings in the society is being empowered with Aawaz Uthao campaign.
People witnessing the dark side of the society can capture the incidents and scene through various digital mediums available and share them with a responsible media – Dainik Jagran INEXT. The news daily will not only print the story but also ensure highlighting it on various platforms before the concerned authorities.
Talking about his latest novel campaign, Alok Sanwal, COO, Dainik Jagran INEXT, said, “While celebrating Gandhi Jayanti as Swachhta Diwas people mostly remained focussed on the litter and garbage around. Dainik Jagran INEXT, sticking to its DNA of being a futuristic media, only broadened the horizon and revoked the true sense of Mahatma Gandhi’s message of a clean society and not just roads.”
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