Tanishq releases TVC to launch its Onam collection

#SampoornaByTanishq captures the essence of Onam through a cheeky take on the relationship between husband and wife

e4m by exchange4media Staff
Updated: Aug 14, 2018 11:43 AM

The festive fervour has set in among Malayalis all over the world. Gold jewellery brand Tanishq is also geared up to add that special festive touch to the auspicious occasion.

The brand has released a TVC to announce the launch of its ‘Sampoorna’ collection ahead of the festival.

Speaking about this film, Deepika Tewari, AVP – Marketing, Tanishq, said: “At Tanishq, we’re all about celebrating the vibrant festival of Onam with Malayalis. Through this TVC, we’re announcing the launch of our Sampoorna collection to complete the festivities this year. Our jewel pieces are rooted in the tradition and infuse in a modern interpretation.”

“Our TVC captures the essence of Onam through a cheeky yet endearing take on the relationship between a husband and wife. It weaves in nuances of the culture that will appeal to every single Malayali as will this special range of jewellery. We invite everyone from Kerala to pick up gorgeous jewel pieces from Tanishq and make us a part of their Onam,” added Tewari.

TVC #SampoornaByTanishq celebrates the essence of Onam through the traditional thaiyyam, the lavish sadya, the beautiful pookalam and the gorgeous decorations like the boat embellished with flowers. It has a vibrant star cast comprising veteran actors and budding talents in the Malayali film industry such as Sai Kumar, Vijay Babu, Irshad, Hemanth Menon, Mala Parvathy, Athulya, Amala and Leona. Its narrative has been brought alive by a peppy background score by popular band Thaikkudam Bridge.

The jewellery collection is available at all stores across Kerala and the TVC will reach out to everyone through TV, digital media and radio.

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