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Tanishq ad does not hurt any national sentiment: The Advertising Club

The Advertising Club has condemned the threatening and targeting of Tanishq and its employees

e4m by exchange4media Staff
Updated: Oct 14, 2020 5:25 PM
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The Advertising Club has condemned the threatening and targeting of Tanishq and its employees over their latest advertisement on the new jewellery line and said that the commercial does not hurt any national sentiment.

"The Advertising Club on behalf of the Indian Media and Advertising industry strongly condemns the threatening and targeting of Tanishq and its employees in regards to their latest advertisement on the new jewellery line. After review by our internal team consisting of multi-sectoral experts we have come to a clear consensus that the advertisement breaks no ethical standards, is not derogatory to any person, organization or religion and does not hurt any national sentiment," The Ad Club said in a statement.

"In continuance with its tradition, The Advertising Club upholds the primacy of creative freedom as a fundamental right of the Marketing and Advertising fraternity and hence disapprove of the approach to stymie that freedom. Our industry allied bodies of IAA and AAAI endorse our view that such baseless and irrelevant attack on creative expression is extremely concerning and we together stand by the team at Tanishq and against such aggression," the statement read.

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