TAM AdEx: Maruti Suzuki, Honda Cars & Amazon Online among top 10 advertisers in H1 2019
Maruti Suzuki & SBS Biotech lead in print advertising. Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India top radio ads, while Amazon Online India tops digital
According to ADEX India - a division of TAM Media’s recent report on top ten advertisers across print, radio and digital, Maruti Suzuki and SBS Biotech remained the top advertisers in the print category for the period April to September 2019. Meanwhile, in the radio segment, Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India was consistently advertising during the same period.
Whereas, Amazon Online India remained the top advertiser in the month of July- September 2019 to lead the space with higher ad insertions in the digital category.
Top advertisers in print (April - September 2019)
In the month of April, Maruti Suzuki remained the top advertiser followed by TVS Motor Company and SBS Biotech based on ad space. Similarly, in the month of May, SBS Biotech took the lead followed by Hyundai Motor India. Maruti Suzuki led the top ten advertisers list in the month of June followed by Allen Career Institute and Hindustan Unilever. In July, Bajaj Auto led the category followed by Maruti Suzuki and SBS Biotech. Again in August, Suzuki led the advertisers' category in print followed by SBS Biotech and Bajaj Auto. In September, SBS Biotech stood at number one in the list followed by Amazon Online India and Maruti Suzuki.
Top advertisers in radio (April - September 2019)
In the radio category, based on the ad volumes, Vishnu Packaging bagged the first spot followed by K P Pan Foods and Gujarat State Civil Supplies Corp in April. Vishnu Packaging continued to lead the space in the month of May, followed by Honda Cars India and K P Pan Foods. In June, Honda Cars India led the space followed by K P Pan Foods and FX Mart.
Google becomes the top advertiser in July and KP Pan Foods and Vishnu Packaging held second and third positions. In August, Vishnu Packaging makes a comeback as a top advertiser followed by Hyundai Motor India and Maruti Suzuki. Meanwhile, in September, Life Insurance Corp of India led the list with Hyundai Motor India and Maruti Suzuki in the second and third place.
Top Advertisers in Digital (April - September 2019)
Based on ad insertion in the digital category, Olx Inc, Tata General Insurance and Amazon Online India led the top ten list in the month of April- September. Whereas, Netflix International BV, Max Life Insurance, Kieraya Furnishing Solutions, California Walnut Commission and Mahindra and Mahindra remained in the top three.
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