Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are emerging via content integrations and select categories, but not at scale

Chehneet Kaur Mar 25, 2026 9:12 AM

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore

e4m Staff Feb 15, 2024 5:59 PM

According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV

exchange4media Staff Jun 9, 2021 8:43 AM

The radio channel will enable partners to focus on brand building and business revival without having to worry about their immediate advertisement budget

exchange4media Staff Apr 11, 2020 11:47 AM

The move will not only enable Radio City to become a reliable platform for COVID-19 information but also help its clients cut down on ad expenditure

exchange4media Staff Mar 24, 2020 8:20 AM