Sonali Malaviya comes on board Essence as VP–Client partner to lead Google business
She will be reporting into Anand Chakravarthy, MD, Essence India and will lead the Google relationship, based in the Gurgaon office
Essence, the data-driven global agency and part of GroupM, has today appointed Sonali Malaviya as the Vice President, Client Partner. She will be reporting into Anand Chakravarthy, Managing Director, Essence India and will lead the Google relationship, based in the Gurgaon office.
With experience spanning over 15 years, Malaviya is a seasoned marketing professional working with global brands and companies. Prior to Essence, she was the Chief Operating Officer of Colorbar Cosmetics. She was also the India Country Marketing lead at Twitter and helped set up and navigate their marketing offering to some of the biggest domestic and international brands in the market. Malaviya was also a Principal Partner at Mindshare Delhi, and has done stints in leading media agencies and a research firm.
Anand Chakravarthy, Managing Director, Essence India, said, “Sonali’s diverse experience and her width of exposure working on both the agency and the client side, makes her a real asset to have at Essence and the ideal choice to steward our longstanding relationship with Google. Bring onboard key leadership like Sonali is priority to Essence building a strong differentiated offering in India.”
Malaviya said, “I am excited to join the team at Essence in building an integrated, world class marketing product in India. As one of the few digitally led full service agencies, it gives us the opportunity to create breakthrough work for our clients, and I look forward working with this dynamic team of professionals.”
As the agency continues to scale globally, India and APAC remains a key growth region due to Essence’s commitment to deliver its proposition to its existing client roster across greater geographies, and to support the abundance of new business activity. India, in particular, holds strong strategic importance given its status as a dominant and dynamic growth market within the region.
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