Shoppers Stop ‘It’s our Time’ campaign aims to break ‘women take time’ notion

The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film

by exchange4media Staff
Published - May 18, 2019 4:05 PM Updated: May 18, 2019 4:05 PM
Shoppers Stop

Shoppers Stop’s latest campaign ‘It’s our Time’ leads with thought about leadership in the women’s category and addresses their progress. 

Shoppers Stop believes that women are an influential community as over the years, the company which earlier retailed only menswear expanded its categories which was driven largely driven or influenced by women. 

“It’s Our Time” campaign echoes the stand of the new age empowered women. The campaign encourages women to look their best and celebrate their achievements. It takes a tongue-in-cheek approach to the ‘women take time’ anecdote that the society holds for women. 

Commenting on the campaign, Uma Talreja, Customer Care Associate, Chief Marketing and Customer Officer said, “The campaign is a bold but positive expression of women who want to be a part of progressive times, through their own progress. It touches upon real barriers that women have been trying to overcome in order to have equal representation. Women audiences are important not just for shopping, but their social influence is also extremely important, as is their contribution in building a more whole some workforce. At Shoppers Stop, almost half our revenues come from women’s categories, we are also the leading retailer for premium beauty. Women are important segment that we want to grow our relevance for through both product and marketing actions. This campaign is an important step towards that.”

Vineet Mahajan, Head of Art – India, Contract said, “That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard. We thought it’s time we said the unsaid. That the world actually took a lot of time in getting ready for women. #ItsOurTime takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.”

The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film across key markets in India.  

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