Senco Gold & Diamonds unveils ‘Shine On’ campaign with Sourav Ganguly

In the TVC for the brand’s new range of men’s jewellery ‘AHAM’, Ganguly will be playing his own self

e4m by exchange4media Staff
Updated: Aug 3, 2019 8:20 AM

Senco Gold & Diamonds has rolled out a new brand campaign “Shine On”, featuring former Indian cricketer Sourav Ganguly, who is also the brand ambassador of Senco Gold & Diamonds since 2015. 

In a new TVC for AHAM, a new range of men’s jewellery from Senco Gold & Diamonds, Ganguly will be playing his own self – how he outplays rivals and silences the critics. 

The idea of the campaign is based on the persona and the charisma of a gentleman who is always shining brightly.  The tagline "SHINE ON" signifies the inherent encouragement to become successful.

Speaking on the occasion of launching the new marketing campaign – “Shine On”, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of AHAM, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his “aham” shine.”

Expressing his views on the campaign, Ganguly said, “I am very much excited with the new range of jewellery collection, AHAM. I am not new with this brand as my association with Senco Gold & Diamonds dates back to 2015. All the collections are uniquely designed by karigars. The new collection embodies the spirit of self-confidence along with the desire to succeed. It gives me immense pleasure to be associated with such an eminent jewellery brand.”

Watch the TVC here:

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