suvankar-sen

Senco Gold & Diamonds unveils ‘Shine On’ campaign with Sourav Ganguly

Sourav?blur=25

In the TVC for the brand’s new range of men’s jewellery ‘AHAM’, Ganguly will be playing his own self

exchange4media Staff Aug 3, 2019 8:20 AM

Does religion have a place in marketing?

Religion Centric Ads?blur=25

Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences

Shreshtha Verma Jul 29, 2019 8:49 AM

Jewellery brands hoping for double digit growth this Akshaya Tritiya

akshaytritiya?blur=25

Brands such as Senco Gold & Diamonds, Malabar Gold and Diamonds, P C Chandra Jewellers and Kalyan Jewellers observed a rise in the purchase of gold jewellery by men

Shweta Raaj Singh May 7, 2019 9:03 AM