Samsonite’s latest campaign tries to revive tourism in Kerala after floods

#KeralaIsOpen invites travellers to visit the extraordinary beauty of God’s Own Country

e4m by exchange4media Staff
Published: Sep 27, 2018 5:54 PM  | 2 min read

Known for its golden palm-lined beaches, emerald backwaters, tea plantations and powerful art forms, the state of Kerala provides diverse opportunities to rejuvenate travellers. However, Kerala has suffered a major setback in its tourism numbers due to the recent devastating monsoon floods. Since a substantial segment of Kerala’s employment is generated from tourism, this sudden decline has massively affected people whose livelihood depend on the sector.
Considering it as its social responsibility, Samsonite has taken up the initiative to launch a campaign focusing on reviving tourism in Kerala.

Samsonite has incepted a campaign that tugs on the heartstrings of tourists around the globe to visit Kerala. Through this initiative, Samsonite endeavours to motivate more tourists to experience this beautiful state, the company said in a statement. 

After overcoming the adverse impacts of the calamity with courage and unity, Kerala is now open to welcome its much-awaited guests. As a part of the #KeralaIsOpen campaign, the travel brand portrays the essence of Kerala through an impactful short film. This beautifully rendered video captures the essence of every individual involved in the tourist sector from taxi drivers, lodge managers, elephant mahouts and others eagerly waiting to welcome their guests. The campaign’s mission is to remind travellers of the beauty of Kerala and to inspire them to come together and revive tourism in Kerala.

Commenting on the initiative, Anushree Tainwala- Executive Director-Marketing, Samsonite South Asia, said, “Through this campaign, we hope more and more people travel to Kerala. We want people to recognise that the only thing more unique than Neelakurinji is the heart of the people in Kerala. So let’s now embrace the spirits of the people and travel to Kerala because #KeralaIsOpen.”

P Bala Kiran, Director, Kerala Tourism, Government of Kerala, shared, “Thanks to the support of all our brothers and sisters from all over India, Kerala has made it through the last few difficult months. Now that we are rebuilding, we need to revive our tourism industry as a quarter of our employment comes from it. I welcome the people of India and tourists all over the world to visit the beautiful city of Kerala and show their support and love for the people of Kerala. It’s absolutely safe to travel to Kerala now and the loving people of Kerala are waiting for its beautiful tourists.”


Agency: Autumn Worldwide

Vice President & Branch Head: Bodh Deb

Creative Director: Nishanth Ananthram

Brand Manager: Eram Khan

Production House: Momomoto Studios

Director: Deepti Nagia

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