Kerala Tourism?blur=25

The campaign #TripAtHome, asks travellers to not lose hope while reminding them to stay safe at home

exchange4media Staff May 11, 2020 12:36 PM

Stark Communications?blur=25

Stark Communications MD, Roy V Mathew; Chairman, T.K. Harshan; Vice-Chairman Swarup BR, and Director Anil Mustafa speak about the agency’s 25-year journey, their 'indie' advertising approach & more

Neethu Mohan Oct 25, 2019 8:28 AM


Kerala Tourism is treading new ground with their 'Human By Nature' campaign series of #Keralatales videos which are going viral

Neethu Mohan Jul 12, 2019 8:26 AM


The 3-minute film, unveiled by classical danseuse and actress Shobana, offers insights into the state’s people and the nature’s bounty in the land

exchange4media Staff Feb 22, 2019 4:42 PM


#KeralaIsOpen invites travellers to visit the extraordinary beauty of God’s Own Country

exchange4media Staff Sep 27, 2018 5:54 PM


Part of their Come Out and Play campaign and the World Cup, Kerala Tourisms’ new video by Stark Communications depicts the story of James, a football fanatic, who happens to be 60

Neethu Mohan Jul 16, 2018 8:56 AM


From Kerala Tourism to Chevrolet India, a look at some brands that rolled out endearing ads making the most of the season

exchange4media Staff Jul 11, 2018 8:58 AM


Shelton Pinheiro explains that the campaign was launched targeting tourist’s arrival in Kerala during the monsoon season

Neethu Mohan Jul 2, 2018 8:56 AM

"Marketers' current mantra of visibility over content is a challenge"?blur=25

The growing school of thought that a highly visible campaign targeting a wider set of TG can offset the lack of idea & clarity in communications is a dangerous trend, says Roy V Mathew, MD, Stark

Deepa Balasubramanian Nov 6, 2013 7:57 AM

New Kerala Tourism campaign: Copy cat or creativity unleashed??blur=25

The latest international campaign, titled ‘Your moment is waiting’, for Kerala Tourism has evinced some extreme reactions. While some have loved it, there’s an equal number who found it appalling. Then there is talk of strong similarity with the campaign for Mexico Tourism, Estrellas del Bicentenario. exchange4media gets the reactions from a cross-section of India’s advertising industry.

Tuhina Anand Sep 28, 2010 8:09 AM