Kerala Tourism is treading new ground with their 'Human By Nature' campaign series of #Keralatales videos which are going viral

Neethu Mohan 1 week ago

The 3-minute film, unveiled by classical danseuse and actress Shobana, offers insights into the state’s people and the nature’s bounty in the land

exchange4media Staff 22-February-2019

#KeralaIsOpen invites travellers to visit the extraordinary beauty of God’s Own Country

exchange4media Staff 27-September-2018

Part of their Come Out and Play campaign and the World Cup, Kerala Tourisms’ new video by Stark Communications depicts the story of James, a football fanatic, who happens to be 60

Neethu Mohan 16-July-2018

From Kerala Tourism to Chevrolet India, a look at some brands that rolled out endearing ads making the most of the season

exchange4media Staff 11-July-2018

Shelton Pinheiro explains that the campaign was launched targeting tourist’s arrival in Kerala during the monsoon season

Neethu Mohan 02-July-2018

The growing school of thought that a highly visible campaign targeting a wider set of TG can offset the lack of idea & clarity in communications is a dangerous trend, says Roy V Mathew, MD, Stark

Deepa Balasubramanian 06-November-2013

The latest international campaign, titled ‘Your moment is waiting’, for Kerala Tourism has evinced some extreme reactions. While some have loved it, there’s an equal number who found it appalling. Then there is talk of strong similarity with the campaign for Mexico Tourism, Estrellas del Bicentenario. exchange4media gets the reactions from a cross-section of India’s advertising industry.

Tuhina Anand 28-September-2010